The Five Essentials You Need As A Copywriter

Dear Early to Rise Reader,

Honing your success skills — in my humble opinion — is the smartest thing you can do for yourself. The economy is always changing, every businessman I know is working scared, and cutbacks and layoffs are toping the news.

It’s one thing to have your stock market portfolio collapse, it’s quite another to be at the mercy of an unstable “job market.”

The best thing you can do about that is to learn a financially valuable skill that puts you in control of your professional future. A skill that can make you indispensable to your boss and, eventually, able to start your own business.

You know it as well as I do, in any organization, power moves inexorably to those who are persuasive. This is true for every business in every country in the world.

What matters is that you have a way to convince people (your boss, colleagues, customers, investors, etc.) that your ideas (and your work) are worthwhile.

I’ve identified a few fundamental secrets of persuasion over the years…a few tricks of the trade and I’ve taught them to a number of people and watched them climb the ladder of success.  In fact, most of the writers I work with make anywhere from $50,000 to $250,000 per year.

That’s more than most lawyers make and they don’t have jobs that tie them down. No bosses breathing down their neck. No “official” hours.  They work when they want, for whomever they want, and as much as they want.  And they’re always in demand.

I could show you hundreds of people I’ve personally worked with and I know there are thousands more than can credit their success to a few simple secrets I’ve taught them over the years.

PS, for instance, was earning a decent living writing articles for a financial newsletter, but wanted to launch a financial advisory of his own.  With a little help, his launch package generated sales of more than $1 million it’s first year alone.

He writes, “MMF quickly showed me that the principles of persuasive communication are timeless, simple and very easy to execute. Today I use these ideas as my secret weapon in business.  And they’ve become part of my life: I use the same principles in all forms of communication — everything from phone calls with friends, to the lectures I’m now paid to deliver.”

And there’s MP…I’d say he lives a pretty good life now largely because of a few key secrets he’s mastered over the past year or so.  Last year for example, he went on six vacations. And that’s not counting the time he spent “working” in Florida, Las Vegas, and the Delaware beaches.

He writes, “I can honestly say that I wouldn’t be able to do the traveling and writing I do today, and I certainly wouldn’t be making the money I enjoy today without these secrets.  Trust me, if I can do it, anyone can. I’m horrible with grammar, as my editors can attest. And it’s not because of any formal education, or previous work experience that I’m successful. Before copywriting, I worked in restaurants…and held a sales job for a temporary staffing company.”

Don’t get me wrong. These guys work hard. But they do it because they like what they do, and it pays — it pays very well actually.

AW lives in Paris for most of the year. But he gets to travel extensively. In the past year alone, he’s toured the south coast of Ireland… had “high tea” at the Savoy in London… visited the grand cathedral at Cologne in Germany… spent a week traveling aimlessly about the French Riviera…hopped up and down the east coast of the US – Baltimore, New York, Boston…. and even spent real quality time at his family’s home in New Hampshire. This spring he’ll be exploring Australia and South Africa for new opportunities in those countries.

He writes, ” On my last trip to the States one of my best friends called me a ‘jet-setter’. I couldn’t tell if he was being snide or not, but I’ll tell you what – it made me smile. Good money and freedom – what else could you want from a career? Still, perhaps what’s most important to me is the security I feel. Because of the secrets I’ve learned I’m confident that the writing I do will help contribute to the success of every project I work on. There’s a real sense of satisfaction in that.”

I’m not telling you this to brag.  But I’d like to offer you the same opportunity these guys took advantage of in hopes that you’re interested in doing the same thing.

Two of my top protégés took these secrets and, with my help, developed an organization called the American Writers & Artists Institute (AWAI). It’s a group that helps regular folks become top-notch, high-paid sales writers (or “copywriters,” as they’re called in the advertising industry).

I told you about one graduate of this program yesterday…a student of mine who turned the sales knowledge he learned from AWAI into a life of high-paying freedom as a copywriter. And like I said, he’s not the only one. I could show you hundreds of people who have used these very same techniques to make a heck of a lot of money…and to enjoy a freedom few people will ever know.

If this is the type of financially valuable skill that interests you, learn more about how it works today. Go to

Best Regards,

[Ed. Note.  Mark Morgan Ford was the creator of Early To Rise. In 2011, Mark retired from ETR and now writes the Palm Beach Letter. His advice, in our opinion, continues to get better and better with every essay, particularly in the controversial ones we have shared today. We encourage you to read everything you can that has been written by Mark.]