Why You Need to Ignore This Word

Why You Need to Ignore This Word

There’s one thing most working copywriters agree on. We don’t like hearing “no” from clients or potential clients. We’d just rather not hear it. But, when we hear it, we don’t let that powerful two-letter word stop us. And, it shouldn’t stop you, either. When you’re...

5 Gateways Into Your Promotion

Most marketers look at a promotion with straight-line logic. They assume all prospects come into it through the headline. And they’re wrong. In fact, a well-planned, well-written promotion has five distinct ways to get prospects involved. These...
Page 1 of 3123