Posts by Author

Noah St. John

Posts by Author

Noah St. John

How to Make Yourself Luckier

By Noah St. John | 04/15/2011

When I discovered “success anorexia” and Afformations in 1997, I knew that I had finally found my Because – the reason I was here on Earth: to teach people how to stop keeping themselves from success and manifest their desires faster and easier. Only problem was, I had no idea…

bamboo story

Why I Hate the Bamboo Story

By Noah St. John | 03/17/2011

If you’ve been to a “motivational” seminar or heard someone talk about success in, say, the last 10 years, you’ve probably heard the “Bamboo Story.”


Love Is the Final Answer

By Noah St. John | 12/1/2010

There are only two ways to go through life: coming from Love and coming from Fear. Coming from Fear simply means believing in “not enough” — that there’s not enough money, not enough opportunity, not enough health, not enough love, not enough food, not enough water, not enough energy, not…


You Have More Courage Than You Think

By Noah St. John | 11/16/2010

My fiancee Babette and I recently rented the “Karate Kid” movie starring Jaden Smith and Jackie Chan.

She really really wanted to see it, but I was pretty sure it was going to be cheeseball. I never saw the original, and was fine with missing this remake.


The Ultimate Formula

By Noah St. John | 10/25/2010

Customers are the lifeblood of your business. Without customers — people who buy your product or service — you really don’t have a business, do you? Duh!



By Noah St. John | 09/6/2010

Americans spend over 11 billion dollars a year on “self-help” products. But I call it shelf-help — because that’s where most of it goes… on the shelf, along with all the similar products they’ve bought.


Afformations: The New Affirmations

By Noah St. John | 08/3/2010

You’ve been told to use “affirmations” like “I am rich” that actually leave you more frustrated than before. So try “afformations” instead.


The Secret Code of Success

By Noah St. John | 05/23/2009

I had just gotten off the stage at a major marketing conference when the founder of a nationally known software company (you’ve seen their commercials on TV) came up and said something that stopped me in my tracks:


The Afformations Method

By Noah St. John | 03/14/2009

Traditional success teachers are big advocates of “affirmations” – repeating statements that you’d like to be true. For example, a classic “affirmation” is: “I am rich.”


Lower the Bar

By Noah St. John | 05/24/2008

To succeed in business and your personal life, you often hear that you need to be more competitive – that you need to keep “raising the bar.” But is that really necessary… or even a good idea?