The Three Possible Responses to ALL Your Advertising
Most of your advertising won’t find quite as targeted an audience as a Yellow Pages ad or Google ad, where people are hunting for a specific product or service. In most cases, your offer will be delivered to people who were not expecting to see it. For this reason, you…
READ MORETake the Outrageous Path to Outrageous Success
You can (and should) always be different with your advertising. Because when you are… you accomplish your #1 goal. GETTING NOTICED! OUTRAGEOUS doesn’t always mean getting wild (like me on the cover of my newest book, where I’m wearing a straightjacket). It can be as simple as changing the font…
READ MOREThe Secret to Making a Billion Dollars
Love him or hate him, you have to admit it. Rush Limbaugh is a phenomenon. He doesn’t promise riches, better health, social status, to ease your workload, or get you dates. In fact, he never offers anyone one single benefit or presents a single “Reason Why” listening to him or…
READ MOREDiscover Your Talents
When we do strategic planning for corporations, the first thing we think about is how to increase the company’s rate of return on the equity it has invested in the business. This is done by allocating more resources to areas with higher potential, and taking resources away from those with…
READ MOREHow to Invest Like a Multimillionaire
Okay. You want to be a super-successful investor. I get it. You are already living on a fixed income. Or you are nearing retirement and worrying about whether you’ll be able to kick back and earn a passive living from your investments. I’ve been there. I’ve retired three times. I…
READ MOREThe Ultimate Start-Up Guide for Digital Entrepreneurs
Having a reliable source of side income is practically a “must ” these days. And don’t let the thought of setting up a business, creating products, finding customers, and marketing to them scare you. The fact is, you can get by with the bare minimum.
READ MOREThe Language Perfectionist: The Confusables are Back!
It’s time once again to clarify common confusions among similar words. All of the following examples appeared in major newspapers or online articles. “The census counts military personal and federal employees living abroad, but no other citizens.” Of course, the word wanted here is not personal but personnel. “Cannon 2…
READ MOREThe Worst Positioning Statement in the World: “We’re Better”
Here’s a trick question: What’s better — chopped liver or filet mignon? Most people would say “filet mignon.” But filet mignon isn’t better than chopped liver. Nor is chopped liver better than filet mignon.
READ MOREHow to Increase Response by 15 Percent
Years ago, I had a client who sold utility software for IBM mainframes. He would send out a letter with a technical description of the software and its function. He would offer to send the software on magnetic tape for a “free 30-day trial.” That was (and still is) an…
READ MOREDon’t Waste Your Time on the Wrong Problems
A former employee of mine once allowed a serious business problem to go unreported because he thought he could fix it himself. He couldn’t — and it cost the company $400,000.
READ MOREHow I ETR’ed It
“At this point, we can’t rule out malignancy,” the doctor said. I just looked at my husband. I knew he was asking the doctor questions, but I didn’t hear any words. I saw his lips moving and felt his strong hand on top of mine. But all I could think…
READ MORE$5,000 for an Afternoon Drive
“Sarah,” an interior designer for yachts, had just come back from a very successful business trip. Her boss, who never complimented her, was oozing with praise. She was so excited (and confident big money was coming her way) that she signed a lease on an expensive apartment.
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