Posts by Author

Bill Glazer

Posts by Author

Bill Glazer

The Three Possible Responses to ALL Your Advertising

By Bill Glazer | 01/28/2010

Most of your advertising won’t find quite as targeted an audience as a Yellow Pages ad or Google ad, where people are hunting for a specific product or service. In most cases, your offer will be delivered to people who were not expecting to see it. For this reason, you…

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Take the Outrageous Path to Outrageous Success

By Bill Glazer | 01/27/2010

You can (and should) always be different with your advertising. Because when you are… you accomplish your #1 goal. GETTING NOTICED! OUTRAGEOUS doesn’t always mean getting wild (like me on the cover of my newest book, where I’m wearing a straightjacket). It can be as simple as changing the font…

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