“Sarah,” an interior designer for yachts, had just come back from a very successful business trip. Her boss, who never complimented her, was oozing with praise.
She was so excited (and confident big money was coming her way) that she signed a lease on an expensive apartment.
Then she discovered that her boss was planning to let her go. His praise was intended to keep her happy for a few weeks while he found someone to replace her.
It was a disaster. Sarah had no idea what to do, and almost no money in the bank. Then her boyfriend, “Rob,” had an idea. “Why not go into business for yourself? he said. And he told her about a low-cost start-up strategy he had read in my Cheapskate Marketing program.
For less than a hundred dollars, Sarah and Rob wrote and had printed a flyer advertising her design services. They distributed hundreds of them to Florida residences that back up to the Intracoastal Waterway. And they mailed hundreds more to people in local upscale neighborhoods.
Within 24 hours, Rob told me, Sarah had her first client.
She continued to use my flyer strategy, along with a few others I recommend in my program, and more jobs came in.
What looked like a financial disaster turned out to be a blessing in disguise. With her billing rate of $50 an hour, Sarah will soon be making more money than she did as an employee. Plus, she will be in charge of her own future.
You don’t need to spend a fortune to launch a business. The trick is to understand a little about the science of direct marketing and have the gumption to knock on doors and hand out flyers.[Ed. Note: Paul Lawrence is the publisher of the “Cheapskate Marketing” program, where he shares many secrets like the one above on getting customers with little to no money. For more information, click right here.]