“Sarah,” an interior designer for yachts, had just come back from a very successful business trip. Her boss, who never complimented her, was oozing with praise.

She was so excited (and confident big money was coming her way) that she signed a lease on an expensive apartment.

Then she discovered that her boss was planning to let her go. His praise was intended to keep her happy for a few weeks while he found someone to replace her.

It was a disaster. Sarah had no idea what to do, and almost no money in the bank. Then her boyfriend, “Rob,” had an idea. “Why not go into business for yourself? he said. And he told her about a low-cost start-up strategy he had read in my Cheapskate Marketing program.

For less than a hundred dollars, Sarah and Rob wrote and had printed a flyer advertising her design services. They distributed hundreds of them to Florida residences that back up to the Intracoastal Waterway. And they mailed hundreds more to people in local upscale neighborhoods.

Within 24 hours, Rob told me, Sarah had her first client.

She continued to use my flyer strategy, along with a few others I recommend in my program, and more jobs came in.

What looked like a financial disaster turned out to be a blessing in disguise. With her billing rate of $50 an hour, Sarah will soon be making more money than she did as an employee. Plus, she will be in charge of her own future.

You don’t need to spend a fortune to launch a business. The trick is to understand a little about the science of direct marketing and have the gumption to knock on doors and hand out flyers.

[Ed. Note: Paul Lawrence is the publisher of the “Cheapskate Marketing” program, where he shares many secrets like the one above on getting customers with little to no money. For more information, click right here.]

Paul Lawrence

Paul Lawrence is an entrepreneur who has made his living starting and running a series of profitable businesses. One day while cleaning his mother's pool for a few extra bucks, it dawned on Paul that he could perhaps start his own pool cleaning business. He carefully employed all the marketing techniques that he had learned in school and designed his first flyer. Immediately the business took off and within a week, Paul had his own little business. He quickly expanded, hired employees and then eventually sold it some relatives who made well over $250,000 in the next year before they eventually sold it for a six figure profit. After finishing college, Paul did a brief stint in a management program for a national rental company, but he quickly realized that he was much happier running his own show. Paul left the rental company and launched one of the most financially successful independent ballroom dance instruction companies in the state of Florida where he received quite a bit of media attention for his revolutionary business practices that included front page features in the Life Style section of the Sun Sentinel, features in the Miami Herald, Boca News, Center Stage Entertainment and many others. With that business running profitably, Paul started several other businesses either individually or as partnerships that included a million dollar video production company, a mortgage brokerage, a home maintenance business, several mail order companies, a business consulting service among others.With a love of movies, Paul began to work at breaking into Hollywood as a screenwriter where he's beaten the odds by becoming a produced writer. He is a credited writer for the film CRUEL WORLD, starring Jaime Presley and Eddie Furlong and has signed a development deal for a national television series with one of the world's largest producers of television and films among his half a dozen sales and options of movie scripts he wrote. Paul is the creator of the Quick & Easy Microbusiness program.

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