Are You Wasting Your Time With Facebook, LinkedIn, and Twitter?
Everywhere I turn, I hear about how fantastic social media is. People tell me they are spending six hours a day on Facebook. They are responding to Twitter tweets all day and all night. Facebook’s 350 million users collectively spend more than 8 billion minutes on the site each day.…
READ MOREBusiness in Booms and Busts
A Question for Michael Masterson: “Are you approaching business any differently in today’s economic climate? Baby boomers never experienced a severe depression or hyperinflation –therefore, I think their worldview of business is skewed.” D.M. Plano, TX Michael’s Answer: Yes, D.M., I am approaching business differently these days.
READ MORESpringing Yourself From the Trap of Financial Dependence
Are you a doctor, lawyer, or other professional? How about a salaried employee? If so, you’re in a trap. And you’ll never get out unless you listen to me today. In my book Automatic Wealth, I talked about this “trap.” Here’s what I said… “At the end of the day,…
READ MOREWhat You Know Can Make You Richer
I am constantly besieged by nice, well-meaning folk who desperately desire to be writers, consultants, coaches, speakers, and information marketers. Many of these people actually have a talent for writing, consulting, coaching, speaking, and authoring information products. Yet most will not succeed, because… They have nothing to teach, write, or…
READ MOREHow to Get Paid for Interviewing Executives and Celebrities
Did you know that you can get paid for asking questions? It’s true! And in the process, you’ll meet interesting people, make powerful contacts in various industries, and, most important, be doing “work” that is fun and easy. In fact, I made more than $10,000 in my first three months…
READ MOREDo You Have What It Takes to Succeed at Internet Marketing?
When you hear about all the folks who are making thousands of dollars a week in passive income by selling information products on the Internet… and “working” only a few hours a day… … it’s tempting to want to jump on the bandwagon. But before you take the leap, it…
READ MOREThe Power of Trust
My friend “Roy” is a talented businessman and — in most respects — a natural-born entrepreneur. He’s made several fortunes in his life, but he’s lost them too. As I write this, he is starting over again — for the fourth time. “My life has been a roller coaster,” he…
READ MOREStealing the Thunder
I’ve been working with our copywriters on a daily basis for about six months now. I have noticed that many of them make a lot of the same mistakes. Today, I will focus on one of them. I call it “Stealing the Thunder.” Here’s an example. The following is a…
READ MOREThe Language Perfectionist: More Bloopers and Snappy Comebacks
Here’s another batch of amusing mistakes gleaned from the media, each followed by a mischievous retort. If you’ve ever committed an embarrassing linguistic error, it may be comforting to know that even professional journalists and their editors can be guilty of blunders and howlers. Warning: In some instances, you may…
READ MOREHow I Almost Made — and Then Did Make — a (Very) Small Fortune
As a regular reader of ETR, I am frequently reminded of my own entrepreneurial adventures. The earliest involved my brother Leo. Our first moneymaking idea involved automobiles.
READ MOREA Question for Michael Masterson
“We sell fresh seafood to 4- and 5-star chefs, primarily in central North America. We have seen a reduction of 20 to 30 percent in our sales over the past 16 months. Can you recommend anything to help us ‘ramp up’ sales without necessarily ramping up marketing expenses?” T.L. Apple…
READ MOREThe Three Possible Responses to ALL Your Advertising
Most of your advertising won’t find quite as targeted an audience as a Yellow Pages ad or Google ad, where people are hunting for a specific product or service. In most cases, your offer will be delivered to people who were not expecting to see it. For this reason, you…
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