You’d Have to Be Crazy to Start a New Business Right Now!
He sat quietly for a moment. Unwilling to accept defeat, he finally said, “Well, when you run out of steam with this thing, give us a call. We’d love to have you back.”
My boss could be called many things… excited about my new venture as The Mindset Maven was not one of them.
READ MOREThe Myth of Branding: Why Entrepreneurs Should Focus on the USP
I recently got an interesting e-mail from Brian Ochsner, an ETR reader in Denver. He said, “As a direct-response copywriter, I’m skeptical about the number of marketing people who are enamored with the need for ‘branding’ or to ‘build their brand’ to effectively market their business.
“I know that brands such as Kraft and Coca-Cola have power and influence with Americans, but I’m not sure ‘branding’ has much of a place with most small- to medium-sized business marketing.”
READ MOREThe Push-Button Success System
That’s the percentage of online businesses that fail.
Three big reasons explain why:
#1. Setting up an online business is complicated.
READ MORELatest News
The Internet Money Club — the world’s premier Internet business-building coaching program — is launching tomorrow… and you have to act fast if you want to join. There are limited “seats” (we sold out last year), and registration lasts for only two weeks. We’ll be sending you a letter tomorrow…
READ MOREHow to Profit From a Web-Based Business Phenomenon
The Internet Money Club — the world’s premier Internet business-building coaching program — is launching tomorrow… and you have to act fast if you want to join. There are limited “seats” (we sold out last year), and registration lasts for only two weeks.
We’ll be sending you a letter tomorrow with all the details… don’t miss it.
READ MOREThe Almost Perfect Business for Entrepreneurs of EVERY Shape and Size
China exports over $1 trillion in goods each year. And that makes it one of the great new opportunities of the 21st century for entrepreneurs like you. But you need to understand how the game is played.
Introducing the $6 billion Internet Goldmine…
I’m talking about a website that has become the largest and most successful import/export marketplace in the world. It boasts more than 25 million members in 200 countries. The company has offices in more than 30 cities in China (including Hong Kong), Europe, and the United States. And it was listed on the Hong Kong Stock Exchange last year.
READ MORECourting Your Ideal Customer
Google AdWords is nothing more or less than a medium for direct marketing. So every now and then, I put away my books about the latest online techniques and reach for the classic texts.
Here’s some of what you can learn from the old masters:
There are three elements to any direct-marketing offer — the offer itself, the creative, and the list.
READ MOREHow Bad Marketing Killed a Good Man
When I got into the mail-order business years ago, it wasn’t something you boasted about. You would be a bit inscrutable when people asked you what your job was. You would mutter something that included the word advertising — so much sexier!
I recalled this coyness when an old colleague asked me to talk to some to Syracuse University students here in London who are enrolled in a course called Ethical Advertising.
Most marketers are too busy trying to make a living to worry about whether or not they’re being ethical. But then I came across this quote from Abraham Lincoln that summed up the way I feel about my chosen career: When I do good, I feel good. When I do bad, I feel bad.
READ MOREHow Specificity Can Help Your Presentation Sparkle!
As a copywriter, one of the nuggets of wisdom I’ve gotten from Michael Masterson is to be as specific as possible in regards to my targeted prospects’ wants, needs, and desires. The same holds true when giving a speech (or seminar). One of the ways to make yourself a more…
READ MORE10 Ways You May Waste Money When Starting a Business
Here’s just a short list of the misguided (and even ridiculous) business start-up advice I’ve read recently:
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Create an instant-impact message that describes the chief benefit of your business. Put it on business cards and brochures.
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Hand out hundreds of those business cards and brochures at business functions and meetings.
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Leveraging Social Media for Leads, Sales, and More!
Although many marketers still don’t understand how to take advantage of social media, I’m here to tell you that it’s a crucial strategy.
It’s a key element of my marketing plans. And it deserves a lot of credit for the six figures in revenue that my consulting business was bringing in — only 10 months after I got started.
READ MOREHow to Double Any Company’s Revenues in 12 Months
Pretentious headline, right? A little “hypey,” no? Actually, no. Not at all. See, all you have to do to double your revenues is… (1) Bring in more new customers… (2) Compel customers to come back to you more often…
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