How to Advertise in the Attention Age
Did you ever visit Piccadilly Circus and Leicester Square in the heart of London? All those bright neon lights! Actually, these days most of the neon has been replaced with gigantic LCD and LED screens, but that’s another story. I mention Piccadilly Circus because it’s the perfect example and exaggeration…
READ MOREWhat Pirates and Princesses Taught Me About Business
My wife is a “stay-at-home mom.” But she also has a part-time business: selling children’s books. We pack up our minivan on weekends and head out to holiday bazaars, fall festivals, etc. in our area to sell them. The books are great, and very culturally diverse. Many are based on…
READ MOREWhere Will You Be This Sunday?
As you may have heard (we’ve mentioned it in Early to Rise once or twice), ETR’s biggest event of the year, our Info-Marketing Bootcamp, is kicking off this Sunday. Attendees will soon be hearing from the top experts in starting and growing profitable online businesses that have already begun to arrive.
READ MOREETR’s Humble Beginnings
Happy Halloween! This year, we pulled out all the stops here at ETR headquarters. How do you like our spooky look?
I can’t wait to tell you more about what we’ve been up to — but before I do that, I have some exciting business to take care of.
I want to tell you about a special new service Michael Masterson himself has created.
READ MOREThe Professor of Harsh Reality’s Lecture About Time
Having recently had another birthday click over on the odometer, time is on my mind. It’s never far from it in my work-cave, because I have strategically placed more than a dozen clocks around the room and can’t look in any direction without seeing one.
READ MOREHow to Have Great Tenants
When I first became a landlord about 15 years ago, I intended to be the best landlord a tenant could ever ask for. I listened to my tenant’s stories. I allowed them to pay me “when they could.” I did all the repairs that were needed at my expense, even…
READ MOREMarketing and Business Reinvention
In my 35 years working with business owners, entrepreneurs, and big corporate clients, I’ve seen many approaches to marketing. Unfortunately, most of them are narrow, limiting, and, well, wrong.
READ MOREIs Creativity Good?
When I started reading the occasional business book 30 years ago, the businesses being written about were companies like IBM, GM, and AT&T. They were liked because they were technical and expansive. And they generally did well. Years later, the paradigm shifted. The praiseworthy businesses were companies like Hewlett-Packard and…
READ MOREDon’t Call Him Diva
My dog George has been spending a lot more time in front of the bathroom mirror.One more thing before I sign off this week… That’s because he recently got a modeling contract with one of the largest pet websites in the country. They’ll be running a few photos of him…
READ MOREHeart vs. Head
What has come over us Limeys?
We were always known as a pretty dull, phlegmatic bunch, compared to the excitable French, the fiery Spanish, and the sexy Italians.
READ MOREIn Your Shoes
During my impromptu presentation at Early to Rise’s 5 Days in July Conference, I was asked someone in the audience to share my best advice for starting a successful Internet business.
READ MOREListen to This
Before I tell you what every marketer and product developer should learn from a successful stereo speaker manufacturer, you need to know why you should listen to me in the first place.
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