Getting and Keeping Customers

Your existing customers are the number one asset you have. Here’s a story about a company that never figured that out: my first Internet service provider. An Internet Business Tale of Woe The Internet service provider I had for my website did a very nice job of...

Listen to This

Before I tell you what every marketer and product developer should learn from a successful stereo speaker manufacturer, you need to know why you should listen to me in the first place. I’ve been part of the audio industry for 21 of my 34 years. I built my first...

Listen to Your Gut

Recently, I consulted with a student who had invested heavily in a business that was making money but involved dealing with seedy individuals. He was conflicted about it. He’d put quite a bit of money into the venture. It was profitable, thus doubly hard to walk...