Posts by Perry Marshall
Getting and Keeping Customers
Your existing customers are the number one asset you have. Here’s a story about a company that never figured that out: my first Internet service provider. An Internet Business Tale of Woe The Internet service provider I had for my website did a very nice job of Web hosting for a long time. I never…
Read MoreListen to This
Before I tell you what every marketer and product developer should learn from a successful stereo speaker manufacturer, you need to know why you should listen to me in the first place.
Read MoreListen to Your Gut
Recently, I consulted with a student who had invested heavily in a business that was making money but involved dealing with seedy individuals.
Read MoreThe #1 Reason Internet Businesses Fail
Quick… What business is McDonald’s in?
Burgers, right? It says so right on their sign. Bazillions served every day.
BUZZZZZ… Sorry. No prize for you. Thank you for playing.
McD’s is REALLY in the business of selling…
Read MoreA Guaranteed Way to Capture the Attention of Prospects
One of the greatest mistakes companies make is developing products based on a “great idea.” My friend and fellow consultant Rob Olic used to be Marketing Director for Small Business Development at the Wharton School. Every week, entrepreneurs would tell him, “Man, my company developed this exciting new product that’s so good, it sells itself.…
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