Listen to This

Before I tell you what every marketer and product developer should learn from a successful stereo speaker manufacturer, you need to know why you should listen to me in the first place.

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Listen to Your Gut

Recently, I consulted with a student who had invested heavily in a business that was making money but involved dealing with seedy individuals.

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The #1 Reason Internet Businesses Fail

Quick… What business is McDonald’s in?

Burgers, right? It says so right on their sign. Bazillions served every day.

BUZZZZZ… Sorry. No prize for you. Thank you for playing.

McD’s is REALLY in the business of selling…

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