Posts by Author

Andrew Lock

Posts by Author

Andrew Lock

10 Simple Steps to Creating Effective Web Video

By Andrew Lock | 05/24/2011

Does the prospect of creating Web video fill you with fear? If you’ve never done it before, it can certainly seem overwhelming. Well, relax. Because I’m going to walk you through the process. Why should you be using video on your websites? Because it’s highly persuasive. A well-produced video can…

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How to Advertise in the Attention Age

By Andrew Lock | 12/7/2010

Did you ever visit Piccadilly Circus and Leicester Square in the heart of London? All those bright neon lights! Actually, these days most of the neon has been replaced with gigantic LCD and LED screens, but that’s another story. I mention Piccadilly Circus because it’s the perfect example and exaggeration…

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