Don’t Kill the Thoroughbred!
You have hired a rainmaker — someone who knows how to create new business. He is doing great. Revenues and profits are going up. Gradually, you’ve let him take on more responsibility. Then you find out he’s doing something “wrong.” Perhaps he’s coming in late or using the company car…
READ MORETurning No Into Yes
“By focusing obsessively on how to make an idea smooth,” says marketing maven Seth Godin, “You can dramatically increase its velocity.”
READ MOREMichael Masterson’s Zen of Golf
Last time, it was climbing Mount Kilimanjaro with Dr. Sears. This time, it was joining IDE’s Investment Director, Bob Irish, for a three-day clinic in “Extraordinary Golf.”He did it again. Michael Masterson said “yes” to a vacation he didn’t want to take. “What I don’t do for my friends!” Michael…
READ MOREA Good Movement
Amazon recently reached a milestone, selling more e-books than hardbacks in the past three months. And since they lowered the price of their e-book reader, the Kindle, from $259 to $189, its sales have tripled. Not only that but Barnes & Noble, the nation’s largest bookstore chain retailer, reports a…
READ MOREETR Reader Says: “Goal Setting Doesn’t Work”
In response to the essay I wrote about my new book on self-development, The Pledge, I got a great letter from “Tom,” an ETR reader who is passionate about goal setting. Passionately negative, that is. He thinks “it’s a damned joke.” In the real world of business, Tom says, people…
READ MOREHave You Read Michael Masterson’s Bestselling Business Book?
It was hailed as “the first major shift in business thinking since the 1937 publication of Think and Grow Rich.” It hit bestseller status on both The New York Times and The Wall Street Journal’s lists. Michael Masterson’s Ready, Fire, Aim lays out a completely new approach to business and…
READ MOREDo More by Believing Less
“I’ve never done a deal that big,” he said.
“So what!” I said. “Just go for it. You’ve done similar deals lots of times.”
READ MORELess Is More
Whether you’re a professional public speaker or someone occasionally called upon to speak at company meetings… or to prospective clients… you want to make sure your audience quickly “gets” your message.
READ MOREWhat Are Your Core Values?
Many marketers called the commercial “brilliant,” “effective,” and even “inspirational.”
I say it took the easy way out.
You know the one I’m talking about — the Nike commercial that ran right before the Masters Golf Tournament. Where Tiger Woods somberly looks into the camera as his father’s voice asks him what he’d learned, blah, blah, blah…
READ MORE5 Days Redux
As I write to you today, it’s been about a week since the Early to Rise team and about 70 new Internet business owners wrapped up our 5 Days in July Internet Business Building Conference in Miami. The first thing conference attendees learned to do was some market research. As…
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The Empty Restaurant
Entering the piazza, we saw that we had the choice of four restaurants: one that was very busy, two that were moderately busy, and one that had just one couple sitting at a table in the back.
Which do you think we picked?
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