Make Money From Your Life Story
To stand out, be recognized or even deserve a seat in the room, you need a good origin story. It’s what helps someone remember you after a brief interaction. Maybe it includes a little mystery to keep people intrigued to continue the conversation. A carefully crafted legend will tell people…
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Why The Best Day Is Today
There are two basic kinds of actions. One is proaction, which puts you on the offensive and gives you a great deal of control over events. The other is reaction, which puts you on the defensive and relegates you to an inherent position of weakness. An interesting way of looking…
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The Abundance Secret
Most business owners think that the secret to getting more profit is more and better marketing. But that’s wrong. Yes, better marketing will get you more leads, but that doesn’t always translate to more clients. The ONLY thing that has direct influence on you getting more paying clients is your…
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Beware This Ego Trick
Your ego is like money. In fact, I believe there is something called, “The Ego Economy” that you might be wasting your time on right now. In this economy, your ego can be traded, bartered for, bought, and sold. I see people participating in the ego economy all the time:…
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How a $10 Bill Made Me Richer Than All My Friends
Of the hundreds of wealth-building strategies I have tried over the years, the very best one was also the simplest. It is this: Make sure you get a little bit richer every day. It sounds simple, and it is. But I give it credit for getting me started on my…
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The Most Powerful Marketing Strategy Ever
Lots of people ask me what the secret to my success is. And there’s really no “one thing” that made it all happen. It’s more of a combination of things. But there is one strategy that’s played a MAJOR part in my success… one that’s consistently put millions of dollars…
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How to Sell
I was livid. It was a Friday afternoon and during our weekly sales review, one of my publishing partners gave me an invalid excuse for poor performance. “Sales are down because it’s a slow time of the year, so don’t worry about it.” Grrrr. This is WRONG thing to say…
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Why We Really Do What We Do
In high school, I spent most of my time getting around on my bicycle. I rode it to school and then to my daily 2-hour shift at the local garden center. After that it was a short bike ride home for dinner before heading back into town to lift weights…
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Must Have “Guide Books” for Running a Business
I used to own a business. At least, that’s what I thought . . . until I read Robert Kiyosaki’s Cashflow Quadrant. According to him, what I had WASN’T a business at all.Worse: I had to agree!If you own a business, Kiyosaki says, you can go on vacation for a whole year, stay…
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Identifying Opportunity in Adversity
People often misread an event or circumstance as an adversity or setback. The problem is that we tend to judge events on the basis of their immediate impact, but, as life repeatedly teaches us, the long-term consequences of an action can be quite different from what we initially observe. The…
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Low-Hanging Fruit
Up until five years ago, my parents had an apple tree on the farm. The fruit wasn’t great, but it was good enough for my mom to make a few large batches of applesauce each fall. It was my job, on a weekend home from college, to pick the apples…
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Your Slam Dunk Customer
As I sat in the Cleveland airport on a Saturday evening this spring, waiting out yet another flight delay, I had a chance to read the June 2012 issue of Fast Company. It was a jam-packed issue with 100 profiles of the most creative people in business today. Alas, I…
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