Posts by Daniel Levis
Unique Way to Get Focused
We’ve all had days like this… You sit down at your desk bright and early but just can’t seem to concentrate on the things you know you need to be doing to grow your business. Your spouse walks in around 10am and says something to you and you snap at them because you’re so busy……
Read MoreMake Money From Your Life Story
To stand out, be recognized or even deserve a seat in the room, you need a good origin story. It’s what helps someone remember you after a brief interaction. Maybe it includes a little mystery to keep people intrigued to continue the conversation. A carefully crafted legend will tell people who you are, why you’re…
Read MoreOne Thing You Have to Do
I reached into the mailbox and there it was – a check for $8,750. The amount represented a 50% deposit on the base fee I’d agreed to in exchange for writing a webpage for a new client. Does that sound like a lot of money to pay someone to write a webpage? Not for these…
Read MoreBubble Theory and the Madding Crowd
In the investing world, we talk about bubbles. A bubble happens when stocks in a particular sector are over-hyped, and greed starts driving the market. In a stock market bubble, investors stop thinking about what they’re buying and start looking around them to see who else is buying it. Joe Investor sees a sizable group…
Read MoreHow to Sell to People Who Don’t Want to Be Sold
There comes a time in virtually every market when the buying public becomes quite sophisticated. These consumers have tried all kinds of things and none of them have performed as claimed. New information and new choices are never more than a mouse click away for them. And as a result, their normal distrust of advertisers…
Read MoreSatyagraha, Your Secret Marketing Weapon
The word Satyagraha is a combination of the Sanskrit words Satya and Agraha. Loosely translated, it means “Truth Power.” Satyagraha was popularized by Mohandas Gandhi during his fight for Indian independence. It became synonymous with the use of civil disobedience as a political tool. Gandhi believed that truth had great moral power to galvanize resolve…
Read MoreBusiness Success is Easier than Before
I was sitting around socializing with some friends the other day when one of my guests told a story about how an acquaintance had driven off the highway and into a farmer’s field… She followed the tractor path four and half kilometers into a wooded bog and eventually buried her car up to the axles…
Read More