The Myth of Branding

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” – Stuart Henderson I recently got an interesting e-mail from Brian Ochsner, an ETR reader from Denver. He said, “As a...

3 Ways to Cash In on Public Speaking

“Wealth may be an excellent thing, for it means power, and it means leisure, it means liberty.” – James Russell Lowell In March, I spent four hours giving two seminars at the Learning Annex in Los Angeles – and I walked away with about $2,000...

Don’t Fall Into This Marketing Trap

“It is by universal misunderstanding that all agree. For if, by ill luck, people understood each other, they would never agree.” – Charles Baudelaire A few weeks ago, my wife called me at work when my back was up against the wall on a tight copy...