Archives | January, 2010

How I ETR’ed It

By MaryEllen Tribby | Tue, Jan 5, 2010

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“At this point, we can’t rule out malignancy,” the doctor said. I just looked at my husband. I knew he was asking the doctor questions, but I didn’t hear any words. I saw his lips moving and felt his strong hand on top of mine. But all I could think was I needed to wake up. [...]

What Do You See?

By Michael Masterson | Tue, Jan 5, 2010

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We are all held back by misperceptions. We have the wrong idea of what wealth is. We don’t understand our customers. We trust people we shouldn’t.

Today’s Words That Work: Prowess

By Early To Rise | Mon, Jan 4, 2010

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Prowess (PROW-is) — from the French for “goodness” — is exceptional ability, skill, or strength. Example (as used by Michael Masterson today): “He had heard about the advertising prowess of David Ogilvy. So he booked a meeting with him.” [Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your [...]

How the Power of Positive Thinking Affects Your Health

By Michael Masterson | Mon, Jan 4, 2010

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K almost never gets sick. And when she does, you can hardly tell. That’s because she doesn’t complain. She insists she’ll be in fine shape “after a good night’s sleep.” I, in contrast, assume that every sniffle is an indication of a terrible disease with a dark outcome.

The Man in the Hathaway Shirt

By Michael Masterson | Mon, Jan 4, 2010

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Have you seen The Most Interesting Man in the World? I’m referring to the TV commercials for Dos Equis beer. They star a rugged-looking, silver-haired man who is always surrounded by beautiful women.

The Most Interesting Ad in the World… What to Do If You Hate Your Job… the Big Bang’s Little Brother… and Much, Much More

By Michael Masterson | Mon, Jan 4, 2010

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Today, I explain why an eye patch was the key to one of the most successful ad campaigns in history. I talk about why you should always look on the bright side when you’re sick, and I share one of my favorite JFK stories. Plus, Paul Lawrence, a start-up specialist, has a strategy you can [...]

$5,000 for an Afternoon Drive

By Paul Lawrence | Mon, Jan 4, 2010

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“Sarah,” an interior designer for yachts, had just come back from a very successful business trip. Her boss, who never complimented her, was oozing with praise. She was so excited (and confident big money was coming her way) that she signed a lease on an expensive apartment.

How to De-Fang Emotionally Charged Criticism

By Michael Masterson | Mon, Jan 4, 2010

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When one of my clients fired “Bob,” he sent me a vitriolic e-mail criticizing nearly everything about the company he had worked for.

The Language Perfectionist: The Cohort Retort

By Don Hauptman | Fri, Jan 1, 2010

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From a U.S. Department of Justice news release: “The following morning, when the first employee of the day entered the bank, Smith and his cohort, armed with handguns, confronted the employee and demanded money contained in the bank’s [...]

Holiday Fun Fact: Baby New Year

By Michael Masterson | Fri, Jan 1, 2010

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The New Year is often personified as a baby wearing a diaper and a top hat — but there’s nothing new about it. Using a baby as a symbol of rebirth has its roots in ancient Greece and Egypt.

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