How to Master Your Ego and Reach Your Full Potential

Believe in Yourself, Remove Your Ego

Napolean. Khan. Stalin. Hitler. Alexander the Great.

History is littered with leaders who were driven by ego to gain power—and who ultimately landed in ruin.

“History is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition,” reminds Ryan Holiday in his book, “Ego is the Enemy.”

Make no mistake. Your ego is one of your greatest mental enemies in life.

It stops you from recognizing when you’re wrong.

It stops you from apologizing.

“Early in our careers, ego impedes learning and the cultivation of talent,” says Holiday. “With success, it can blind us to our faults and sow future problems. In failure, it magnifies each blow and makes recovery more difficult.”

Holiday describes our ego as an “unhealthy belief in our own importance—the need to be better than, more than, recognized far past any reasonable utility.”

“Most of us aren’t ‘egomaniacs,’ but ego is there at the root of almost every conceivable problem and obstacle,” he says.

That’s why setting aside your ego is liberating. It frees you from self-judgment and delivers the objectivity you need to correct your course and make the right decisions for your life.

Of course, setting aside your ego is difficult. That’s why I created the Ego Exercise to help you separate your ego from the true you and put you on the path to success.

Now, I must warn you. This Ego Exercise hurts. Several times, I’ve asked two of my best friends and coaches, Bedros Keuilian and Matt Smith, to give me no-holds-barred feedback. You can brace yourself, but nothing fully prepares you for reading the wise counsel of friends who know you well and want the best for you.

Fortunately, the Ego Exercise has allowed me to improve as a speaker, a writer, a business owner, a manager, and a friend. That’s why I do this exercise for my Perfect Life coaching clients. And it’s also an exercise that can benefit you right now.

Here’s how to do the full version of the Ego Exercise.

It takes just three simple steps:

1. Find someone you trust, admire, and respect.

2. Ask them to share what they believe to be your 2 or 3 biggest strengths.

3. Then, ask them to share your 2 or 3 biggest weaknesses and how you can improve.

Of course, you might not be able to get a mentor or coach that wants to do this for you. Or, you simply might not be ready for the brutal honesty about your weaknesses. That’s fair. It’s not easy to lean into this difficult conversation.

The good news is that after having done this exercise for hundreds of clients, I’ve discovered there are 2 universal strengths and 2 universal weaknesses in nearly every ambitious person.

Below is a somewhat generic follow-up to the Ego Exercise that acknowledges your strengths while pointing out your weaknesses—and giving you suggestions on how to improve each of them.

When you’re done going through this exercise, don’t harbor regrets or guilt about your weaknesses. Instead, celebrate your strengths and take action to improve. That’s the secret to turning the pain of the Ego Exercise into improved personal performance.

Nothing worth having comes without some kind of fight.

Your Strengths

1) Your Persistence

You never give up.

The world has thrown everything at you: Heartbreak, chaos, tragedy, career and business setbacks, and daily obstacles. But you’ve never given up.

Each day, you wake up and you take on the world. You often do it alone (I’ll address that in a moment) while often supporting others in their journeys, too.

The world will never extinguish the fight and fire within you. And people notice. You motivate others when you live this way. It’s inspired me, and everyone around you.

2. Your Generosity

My friend Yanik Silver once told me, “You cannot out-give the universe.” Well, if anyone’s tried, it’s you. Your heart shines through in good times and in bad. You’re always there for everyone.

You have nurtured so many people and helped them grow. You’ve been there when their lives were falling apart, when their businesses and marriages were failing, and when they were ready to quit. YOU played a huge role in turning them around.

No one has ever thanked you enough for all that you’ve done. You are the catalyst for change that so many of us needed in our lives.

So let me be the first to thank you—on behalf of everyone.

THANK YOU for being so generous with your time, your energy, your strength, and your love.

The world is lucky to have you.

I could spend hours talking about your strength, loyalty, commitment, honesty, and generosity. But now, it’s time to shift gears and look at how to overcome obstacles—never forgetting the strengths that will support you in the next phase of your journey.

SUGGESTED READING: Mastering Human Relationships

Your Weaknesses

1. You Forget About You

You’ll do anything to take care of the people around you, but you forget to take care of you.

That leaves you tired, unfulfilled, overworked, and with no time or energy to replenish yourself.

This can only go on so long before you crash.

I understand you are physically and emotionally spent after taking care of everyone at home and trying to grow in your career at the same time. But you have to carve out time for yourself.

As the old airplane safety cliché goes, “Adjust your own oxygen mask before helping others.”

2. You Hold Back

People are out there “crying themselves to sleep” because they don’t have your help. You know it. You’ve heard them. And yet you’re still not being the leader that you can be for your team or your customers.

You are handcuffing your personal and professional growth because you aren’t willing to leave your comfort zone. I can understand that. Most people are scared of making the big leap. But this inability or indecision is creating a hard ceiling on your ability to reach your peak potential.

Yes, you’ll need to go through a short period of discomfort. But nothing worth having comes without some kind of fight.

You need to build your leadership skills through deep, uncomfortable conversations. This will build up you and everyone around you in every area of your life.

3. You Are Being a Pushover

You’ve done so much great work in your industry. People owe you. Yet you’re afraid to ask what you are worth. This is holding you back from enjoying the wealth and personal growth you deserve.

When you allow yourself to be treated as a pushover at work and at home, you do not get what you are worth.

Look at those who motivate and inspire you. They aren’t afraid to command their value. You must follow their lead.

This requires you to step up, act with greater confidence, set boundaries on meetings, and stop doing free work for friends. Demand more of yourself and everyone around you will treat you with greater respect. It all starts with you.

(Psst! A great path to renewed confidence starts with my Perfect Day Formula. I’ve got a free copy waiting for you! Just CLICK HERE.)

Perfect Day Formula

BONUS. You Need to Enjoy The Love You Deserve

(This might not apply to everyone—but if so, as it does to many of my clients, read on!)

Listen, you are a CATCH. Now you need to get back in the ocean so you can be caught!

No more excuses. Stop saying you are too busy for love.

You deserve to be happy in every area of your life.

You’ve got everything that a discerning person would want in a partner.

Whatever it is that’s blocking you, address it.

Gay Hendricks has a chapter on finding love in his book, “Conscious Loving.” It applies directly to you. Here’s the outline:

  • Make a soul-level commitment to attracting a new kind of relationship in your life.
  • Decide on three absolute yes’s and three absolute no’s for this person.
  • Love yourself. The thing that keeps people from forming and keeping great relationships is an unloved part of themselves.

While you might find it hard to believe right now, there is a person out there who would love to have a ROCK like you in their life. They dream about waking up with someone like you who puts a smile on their face. They wish for an intelligent person like you to talk to. They need a wise partner to become the best version of themselves.

Be that person.

Here’s how to meet that person that needs you:

Go to places that you like to go—by yourself or with friends—and just have FUN.

Set your ego aside and ask your friends to set you up with wonderful people.

Attend meet-up groups on topics that interest you.

Get out of the house! Go to the gym during busy times. Go on group hikes. Go skiing and hang out in the lodge. Go to events. Speak at events in your industry.

Ask someone out for brunch or for tea. (These dates are not as “serious” as dinner.)

There are great people out there waiting for you!

You know how I know?

If you can speak at events, coach others to become their best selves, and build a business, then you can go on dates. More than that—you can find the right PARTNER.

Stop stalling.

At the very least, even if your first few dates don’t work out, you’ll at least be out there and having some fun. Yes, FUN. You know—that thing you used to have “back in the day.”

Well, you can have it again now, too!

You might have read the old cliché that life begins at the edge of your comfort zone.

Well, I say, “Life begins when you set your ego aside.”

A better life awaits you. Set your ego aside and go for it.

Craig Ballantyne

If you want to double your income, work less, and become the ambitious millionaire you've always wanted to be... Craig Ballantyne is the coach who will help you do it. With more than 20-years of experience as an entrepreneur and five 7-figure businesses under his belt, he specializes in helping "struckling" entrepreneurs get out of the mud and build the business of their dreams. To see if you qualify for Craig's "Millionaire Coaching Program" send an email to with the subject line "Millionaire".