The Client Attraction Paradox: How To Attract Clients Without Needing Clients When You Actually Need Clients
Today, I’m going to tell you about something I call, The Client Attraction Paradox. If you understand this, you can go far. If you don’t understand it, you can struggle. Working with clients is a crazy business. We are in the business of helping people. And yet, if you’re too…
READ MORE
Stop Using Facebook and Do This Instead
Stop Facebooking. Stop Twittering. Stop Youtubing. Just stop. Instead, if you want your online business to success, you need to focus on just doing one thing. But which one thing? The one thing that works! As Mark Ford taught me, “Find your Optimal Selling Strategy and then spend 80% of…
READ MORE
#1 Law that Will Turn Your Life Around
Dinner that night, at a seashore restaurant in sunny San Diego, had turned awkward. To my left was one of the most generous men I knew, my business partner, Bedros Keuilian. To my right, a gentleman, HT, that we had met at the seminar earlier that day, and whom Bedros…
READ MORE
Number One Day to Sell
Happy April 14th! Hope that you are celebrating. I know, I know, Monday, April 14th is nothing special, but today is still the #1 day to have a sale. Why? Because today ends in ‘y’. That’s always the best day to have a sale, a promotion, or an event. Any…
READ MORE
How to Create a Sales Machine
At 9am sharp our team marches in. Ambitious, energetic Amber leads the charge. She’s joined by Patrick, jovial and competitive at the same time, always finding the humor in something. They are led by Gary, our young, yet experienced copywriter, deft with a turn of phrase, as prolific as they…
READ MORE
How to Overcome Your Fear of Selling Yourself
Years ago, I spent a summer in the desert of Arizona selling for a computer services company I worked for. I was tasked with driving around to businesses, walking in cold, and pitching the service. Over that summer, I did put a fair amount of miles on the car. Sadly,…
READ MORE
A Few Simple Rules for Work
As a parent the hardest thing to do is not to be a hypocrite. You tell your kids to do one thing – the right thing – but you don’t stick to your own advice. Often the right thing is more difficult than the wrong one. This is very human…
READ MORE
How To Email Big Shots
Joel doesn’t answer – or read – all of my emails. So he certainly won’t read all of yours, either. Don’t let this get down or depressed. The poor guy has 1800 unread emails in his inbox. He’s busy. You’re busy. Everyone is busy. Sometimes people don’t respond right away…
READ MORE
Truth and Lies about Creating Wealth
I’ve been writing about creating wealth for a dozen years. Before then, I wasn’t writing about it. I was doing it. My income has actually increased since I stopped actively “creating wealth.” But that’s the thing about getting rich – when you get rich, it is just too damn easy…
READ MORE
The Formula for Making Money
It was 9:45 on a Saturday night. In California. That put me five hours past my regular East Coast bedtime. But there I was, still on stage in front of over three hundred small-business owners, showing them how to extract more profit from their businesses. I loved it. Nothing gets…
READ MORE
Perfect Email System
I consider my #1 Diet Challenge email that I sent to be a “Near-Perfect Email Set Up”: This should be taught to everyone – not necessarily so that we send dedicated promos like this, but as a way for people to write a connection-content-click-to-sale email that readers will appreciate and…
READ MORE
3.5 Steps to Take When Your Dreams Have Been Crushed
If you’ve taken a risk on a new business or pursuit and find your dreams crushed, take these 3.5 steps to pick yourself and your business back up.
READ MORE