Happy April 14th!

Hope that you are celebrating.

I know, I know, Monday, April 14th is nothing special, but today is still the #1 day to have a sale.

Because today ends in ‘y’.

That’s always the best day to have a sale, a promotion, or an event.

Any day works!
St. Patrick’s Day.
The First Day of Spring.
Ballantyne’s Day.

Yes, I have a sale on Ballantyne’s Day…

But any day can be “let’s make a deal day”. Check out this email that my friend Gary Ryan Blair wrote…using a pretty pedestrian reason for a sale.

It worked because people love to buy!

Make something work for you today.

Always be selling,

Craig Ballantyne

“People want to buy. If you created the product, you must believe in the product and you want people to get it and get the result they want. You need to set the setting for them to get it. A sale does that.” – Rick Kaselj


Craig Ballantyne

Craig Ballantyne is the author of The Perfect Day Formula: How to Own the Day and Control Your Life. Craig has been a contributor to Men's Health magazine for over 17 years. Today he teaches his gift high-performing entrepreneurs how to squeeze more out of their days, increase their income, and make more quality time for their families in his Perfect Life Workshop and Work-Life Mastery programs. Craig used his own advice to overcome crippling anxiety attacks in 2006, and he'll teach you his 5 Pillars of Success so you can increase your income, decrease your work time, and live the life of your dreams. Learn more about Craig at craigballantyne.com