Best Email Subject Lines
Subject lines matter. A lot. And yet BIG marketers still don’t get this. Last month, as I sat in a taxi on the way to another eye doctor appointment (my vision is now 20/30 and getting slightly better every day), I had a consultation phone call with another big name…
Why It's Time to Celebrate
I’m on the road again (sing it like Willie), writing to you from Jason Ferruggia’s 17th floor condo overlooking the Pacific Ocean in Santa Monica. What an amazing place to work, create, and think. I’m a lucky man. But travel time has cut into writing time, and so good news,…
Communication is Your Responsibility – Not Theirs
Both the look of annoyance on my face as well as the pounding, steady rain outside on that dark and dreary afternoon perfectly represented how I felt. It was nearly 30 years ago, after an appointment with a prospect, in one of my first sales jobs…yet, I remember it almost…
When Your Life Suddenly Takes a Turn for the Worse
A new client who agreed to sign up with you suddenly cancels. A promised promotion evaporates. The deadline your plumber swore to passes without anything having been done. The trick to dealing with disappointments like these is to have a “What if it doesn’t happen?” plan in place almost from…
5-Figure Launch in Action
I couldn’t believe my eyes. Each morning, after my writing, workout, Facebook QnA, and breakfast, I finally sit down and check a select number of emails. One of them is my daily Clickbank update from Lesa, my assistant. In it she reports on all of my accounts. Sometimes she gets…
Your Ethical Obligation
Contrary to what you may think, the secret to getting more clients is not MORE marketing. More marketing = more leads and prospects… …and that’s assuming that your marketing works. But that doesn’t mean that those leads and prospects are going to become paying clients. The only thing that has…
Best Way to Send Emails
Another busy travel week for ol’ CB. Just got back from Tampa and now it’s off to Washington, D.C. for Underground 9. So I’m handing over today’s column to everyone’s favorite pancake conoisseur Mikey “P-Cakes” Whitfield for great advice on writing emails to your readers. Thanks Mikey! Email Your Readers…
The Truth About Your Value
“Money is an echo of value; it’s the thunder to value’s lightning.” Most people intuitively understand this very basic characteristic of Free-Market Capitalism; that we are rewarded for providing value. The key is understanding that the value comes first. The money is simply a natural and direct result of the…
Use these numbers to make more money
Back in the spring of 2006, I began working with Tom Venuto on what would eventually be an epic breakthrough in my Turbulence Training business. Those lessons have since trickled down to you, so should you ever see Tom (and good luck on that because he never goes to events…
Listen to this
In these last few weeks there have been some huge weights lifted off my shoulders. Whew. It’s finally all come together. First of all, the Transformation Contest registration has ended with 47,641 total entries. As I told the ETR team, that’s pretty darn fantastic. The town where I grew up…
How to be a Thought Leader with a Golden Gun
Depending on which list you read, Scaramonga, otherwise known as the title character in “The Man With the Golden Gun,” is the 9th ranked Bond Villain of all time. A deadly assassin with a trademarked weapon, he considers killing Bond to be the pinnacle of achievement. Through a series of…
Achieve More With Help From This One Person
A man looks back on his life and says, “I wish I knew then what I know now.” It can take a decade or more to become the successful person you want to be, but you can shorten your learning curve – even drastically curtail it – by using a…