Dear ETR: “I need to find a superstar marketer”
Finding a person to head up your marketing is tough in any industry. The good ones are usually working for your competitors. But although it’s a tough job, it’s the most important hiring job you have.
READ MOREGet in on the Agriculture Bull Market
Agriculture is booming and shows no sign of slowing down. So anything agriculture-related should do well in your portfolio for the foreseeable future.
READ MOREName Calling That Persuades
The next time you need to get someone on your side, try this unusual persuasion technique: Call him names.
READ MOREDon’t Overlook Organic Search Efforts in Your Online Marketing Mix
Many Internet entrepreneurs think they’re doing everything they can to get the word out about their businesses. But they’re ignoring a major source of potential traffic… which means they are losing hordes of potential new customers. Big mistake.
READ MOREThe Power of Price
“However valuable your product is… however clever your marketing… nothing will grow your customer base faster than underpricing the competition.” – Michael Masterson When I was in college, I was desperate to find a way to make some money. And I wasn’t crazy about the idea of working at the…
READ MORE5 Ways to Make Your First Product Launch a Resounding Success
“I think it’s very important that whatever you’re trying to make or sell or teach has to be basically good. A bad product and you know what? You won’t be here in ten years.” – Martha Stewart Every time you launch a new product online, you have the chance to…
READ MOREQuick Professional Networking Tip: 3 Simple Steps
here’s more to networking than meeting new people. In fact, networking has three distinct steps – and if you’re not doing all three, you’re not taking full advantage of your networking efforts.
READ MOREHow to Dominate Your Market With a Product Launch
“Success requires first expending ten units of effort to produce one unit of results. Your momentum will then produce ten units of results with each unit of effort.” – Charles J. Givens If you want to give your business instant momentum, the best way to do it is with…
READ MOREThe Secret to Entrepreneurial Success
To achieve entrepreneurial success, you need these five things.
READ MOREProfit From the Next Wave of Info-Publishing
“I get satisfaction of three kinds. One is creating something, one is being paid for it, and one is the feeling that I haven’t just been sitting on my ass all afternoon.” – William F. Buckley (1925-2008) Right now, there’s no better business in the world than information publishing. Whether…
READ MOREAre These 3 Marketing Sea-Changes Killing Your Response?
“Skepticism, like chastity, should not be relinquished too readily.” – George Santayana Our customers are changing. The customer who was 65 when I began writing marketing copy in the 1970s is 98 today. The 65-year-old who bought the rare coins I sold for Blanchard in the ’80s is now 88.…
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