A Gift for a Bad Customer

Getting coupons is nothing new. Most of the retailers I patronize hand them out when you make a purchase. It’s a nice “reward” for being a good customer. What I’m not accustomed to is getting a coupon for being a bad customer – which is what had just happened.

Show Me the Money

Radio, TV, banner ads, pay-per-click (PPC), magazine ads, billboards… There are dozens if not hundreds of marketing channels you can use to get your sales message across. We don’t expect you to use all of them all of the time – but you should know what your options are. Test different channels and different channel combinations, and roll out with what is most effective for you and your organization.

The “Art” of the Sale

The first part of any sales process is typically grabbing the attention of the prospective customer – and my attention was caught by a piece in one of the windows. It was cartoonish yet sophisticated. So I popped into the gallery. The piece was by an artist named Todd White, and it was called “My Heaven and Hell.”

Don’t Sweat the Election

You may be concerned about the stock market now that Barack Obama has won the election. Some people believe that Republicans are better for Wall Street than Democrats are. But history shows that the market has actually performed better under Democrat presidents.

How to Get Past Your Distaste of Selling

"Understand that you need to sell you and your ideas in order to advance your career, gain more respect, and increase your success, influence, and income." - Jay Abraham As we keep telling you, just about anyone can start a business. But there's an important caveat -...

How to Avoid the World’s #1 Copywriting Mistake

I’d say it’s the #1 mistake most untrained or beginner copywriters make…

I’m talking about focusing inward on yourself instead of outward on your prospect or customer.

I was reminded of it again just this morning as I drove by a local sub shop.

Piggyback Your Way to New Customers

To find potential piggyback partners, you’re going to have to do a little legwork (or phone work). If you are a masseuse, for instance, you might contact local gyms, sportswear shops, and beauty salons. If you are a party planner, you could contact paper goods stores, local bands, and event venues.

The Main Thing You Should Focus On

“How do I keep my website safe from hackers?” This was a question I fielded at Rich Schefren’s Strategic Profits seminar earlier this year. The Internet business owner who asked the question really wanted to know the answer. But I couldn’t help but roll my eyes.

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