A Small-Business Success Formula
“The people who get on in this world are the people who get up and look for the circumstances they want, and, if they can’t find them, make them.” – George Bernard Shaw Stuart and I clinked glasses, toasting our upcoming success. It was New Year’s Eve about 20 years…
READ MOREThe Money-Making Power of 2 Simple Words
“Silent gratitude isn’t much use to anyone.” – G.B. Stern I’m going to share with you a business-building technique that is extremely powerful, yet almost totally overlooked (or used improperly). It’s simply… saying “thank you” to your customers. You might be thinking, “Saying thank you to our customers for their…
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How to Grow an Event-Promotion Business
You can start an event promotion business for as little as $100, and it can make thousands in a single night, while offering opportunities for expansion.
READ MOREThe Trouble With Cold-Calling
“Any time that you’re making cold calls…, you’re going to call 100 people, and if you get one good result you’re happy. It’s a numbers thing.” – Brian DiMartino I won’t deny that cold-calling can work. Yet in 99 out of 100 cases, my advice is never to do it.…
READ MOREThe Best Source for Business Start-Up Information
“Many secrets of art and nature are thought by the unlearned to be magical.” – Francis Bacon About 50 percent of new businesses fail in the first five years, according to the Small Business Administration. But don’t let a scary statistic like that one knock you out of the running.…
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The Most Important Part of Marketing
The “most important” part of marketing will have the greatest effect on sales, and it’s not the copy, the offer, or the budget.
READ MOREDear ETR: “I would like to expand my business and create a website”
Dear ETR: “I would like to expand my business and create a website.” “Michael, I am one of many who have read your e-letter from the beginning. I listened to your advice and started a very small business that brings in a small amount of money. Now I would like…
READ MORERev Up Your Sales With Theme-Driven Marketing
“Confidence and enthusiasm are the greatest sales producers in any kind of economy.” – O.B. Smith Since January marks the start of a profitable new year for your business, let’s work on your marketing calendar for the next 12 months. You see, nearly any event / holiday / celebration /…
READ MOREHow to Build Relationships to Build Your Business
“The most important single ingredient in the formula of success is knowing how to get along with people.” – Theodore Roosevelt One of my biggest business assets has been the “big-name” relationships I’ve created and nurtured over the years. In fact, I consider this to be so important that I’ve…
READ MOREYou’re Just 3 Steps Away From Your New Business
“Man is always more than he can know of himself; consequently, his accomplishments, time and again, will come as a surprise to him.” – Golo Mann I’m willing to bet that one goal you have for this year is to become wealthier than you are right now. If you’ve been…
READ MORESuccess Loves Speed
“There are no speed limits on the road to excellence. We can’t be fined for speeding.” – David W. Johnson Last January, Bob Bly wrote an article for ETR titled “The Best Business Advice You’ll Ever Get.” In it, he credited Joe Vitale with making him an extra $200,000 a…
READ MORETurning Your Monumental Foul-Up Into Lasting Goodwill
“The secret to making something good out of your mistakes is to (a) refuse to feel guilty about them, and (b) resolve to learn from them.” – Michael Masterson I placed the phone call and was told she would arrive within an hour. To my left and 55 floors down,…
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