Recent articles related to

Entrepreneurship

Recent articles related to

ENTREPRENEURSHIP

The Secret of Incremental Degradation

By Mark Morgan Ford | 10/29/2007

“Quality, quality, quality: never waver from it, even when you don’t see how you can afford to keep it up. When you compromise, you become a commodity and then you die.” – Gary Hirshberg If you are involved in a growing business, there are two complementary concepts you should be…

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Simplify Your Testing Process

By Mark Morgan Ford | 10/22/2007

“Do not let trifles disturb your tranquility of mind…. Life is too precious to be sacrificed for the nonessential and transient…. Ignore the inconsequential!” – Grenville Kleiser You’ve got a top-notch copywriter – one who’s made tens of millions of dollars for his clients. He’s at your disposal, ready to…

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4 Steps to Building Profitable Business Relationships

By Paul Lawrence | 10/18/2007

“Our success has really been based on partnerships from the very beginning.” – Bill Gates Just a few months ago, I knew almost nobody at the top levels of the entertainment world. Then I signed one piece of paper, and bam!… vice presidents were returning my calls. I went on…

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9 Ways to Sell the Same Idea

By Alex Mandossian | 10/3/2007

“First comes thought; then organization of that thought, into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination.” – Napoleon Hill Since 2001, I’ve trained entrepreneurs, independent professionals, and small-business owners to use teleseminars to amplify their bottom line.…

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The Myth of Branding

By Mark Morgan Ford | 09/21/2007

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” – Stuart Henderson I recently got an interesting e-mail from Brian Ochsner, an ETR reader from Denver. He said, “As a direct-response copywriter, I’m skeptical about the…

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3 Ways to Cash In on Public Speaking

By Paul Lawrence | 09/20/2007

“Wealth may be an excellent thing, for it means power, and it means leisure, it means liberty.” – James Russell Lowell In March, I spent four hours giving two seminars at the Learning Annex in Los Angeles – and I walked away with about $2,000 in my pocket. Since I…

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The Ticket to Successful Business Growth

By Mark Morgan Ford | 09/17/2007

“Never before in history has innovation offered promise of so much to so many in so short a time.” – Bill Gates Consider the two most basic options companies have when they seek to grow their businesses: (1) They can try to increase their market shares by sustaining innovations –…

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Power Up Your Income and Your Company’s Profits

By Mark Morgan Ford | 09/10/2007

“The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.” – Jay Abraham Of all the skills you can have – the ability to speak like Winston Churchill, the talent to paint like Rembrandt, whatever it takes to…

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Put a Price Tag on It

By Bob Bly | 09/5/2007

“Time is at once the most valuable and the most perishable of all our possessions.” – John Randolph Years ago, I called PF – a well-known guru in her industry – to ask a quick question. “I charge $200 an hour for my time,” PF said without missing a beat,…

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Catching the Upswing on Men’s Underwear

By Mark Morgan Ford | 09/3/2007

“Provided a man is not mad, he can be cured of every folly but vanity.” – Jean-Jacques Rousseau It took Steven Lien only 30 days to turn a profit. His idea for a new retail store had been ridiculed by experts and mocked by friends. “Everyone was like, ‘There’s no…

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Get Ahead in Business… With or Without an MBA

By Mark Morgan Ford | 08/24/2007

“Always bear in mind that your own resolution to succeed is more important than any other one thing.” – Abraham Lincoln Kelly, a recent college graduate, wrote to me after reading Automatic Wealth for Grads… and Anyone Else Just Starting Out. She explained that she’s been giving serious thought to…

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The Law of Supply and Demand in Marketing

By Bob Bly | 08/22/2007

“The advertisers who believe in the selling power of jingles have never had to sell anything.” – David Ogilvy Modern economics is based, in part, on the law of supply and demand. If an item is rare and people want it, they’ll pay through the nose, driving the price higher.…

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