A Mission Statement That Gets Right Down to Business
Mixing business and charitable objectives in a company’s mission statement has always seemed a little goofy to me.
READ MOREThe One-Person HR Department
So you’ve broken free from the corporate rat race. You’re a freelancer now, working from home. And the checks are already rolling in from your new clients. It’s what you’ve always wanted: financial independence.
READ MOREUnlocking the Hidden ” Horsepower ” in Your Copy
That’s where the “horsepower” technique comes in handy. It’s familiar in one way, mysterious in another. So the prospective customer can embrace it instantly. But they’re also intrigued to hear more.
READ MOREHow to Produce an Expert Video When You’re Not an Expert
The instructional video business is an easy and fun way to make extra income. There’s a demand for how-to videos in just about every area of interest.
READ MOREThe Ready, Fire, Aim Business Proposal
When someone comes to me for advice about a business idea that will require a considerable expenditure of time and money, I often ask for a Ready, Fire, Aim business proposal.
READ MOREThe 25-50-25 Formula for Business Success
Some people go “information crazy”… buying every course, attending every conference, reading every e-book, listening to every recording, and dialing into every teleseminar you can find. Sadly, they are suffering from a syndrome I call “analysis paralysis.”
READ MOREHow to Handle Your Investors’ Money
Many banks and other lenders have overreacted to the sub-prime mortgage scare. As a result, it’s tougher than ever for people to get conventional loans. Even investors with spotless credit have to face new roadblocks that can ruin a great real estate opportunity. Over the years, I’ve learned that it…
READ MOREETR’s slogan: ‘Wealthy, Healthy, and Wise’
“Why is ETR’s slogan ‘Wealthy, Healthy, and Wise’ instead of ‘Healthy, Wealthy, and Wise’? Does this mean you think wealth is more important than health?” – J. W. Santa Clara, CA Dear J.W., I’m so glad you asked that question. And you’ll laugh when you hear my answer. I have…
READ MORECreating Your Site’s Personality to Turbo-Charge Sales
Most people’s websites are B-O-R-I-N-G! I’m talking zzzzzzzzz city! That’s no way to distinguish yourself in a competitive market. If you want people to remember your site and keep coming back to it again and again, it has to project a unique personality. Two of my favorite examples: Demotivation.com and…
READ MOREIf You Really Must Have a Design, (Im)Prove It
You may feel very strongly that your website should look a certain way. But the fact is, it doesn’t matter what you think. It doesn’t matter what your designer thinks, either. And it doesn’t matter what your webmaster thinks. What matters is what your customers think.
READ MOREA Fundamental Fact of Entrepreneurial Growth
Getting your business started is a matter of breaking into an existing market by selling some new product effectively. Once you have figured out how to do that, what you do is keep on keeping on, making adjustments as you go, until the market gets tired of your product.
READ MORE7 Steps to More Profitable Marketing Decisions
No matter which medium you choose to market your product, the vendors you deal with are going to try to talk you into spending money on various gimmicks – all under the guise of generating a higher response from prospective customers.
READ MORE