Deciding What to Do Each Day
Strategic entrepreneurs don’t start out their days by asking, “What do I want to do today?” They ask themselves, “What are the most important, highest-leverage activities that need to get done today?” Take, for instance, Jack Welch. When he took over as CEO of General Electric, points out the Harvard…
READ MORE3 Overlooked Profit Opportunities on Your Website
If you’re already selling anything online, this article is going to show you how to add extra revenue you didn’t even know you had “hiding” in your website. Overlooked Way #1: The Upsell If you’ve been in marketing for any time, you’ve probably heard of “upsells,” “cross-sells,” or “bumps.” Car…
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How to Be a Successful Negotiator
9 steps to becoming a successful negotiator, which can propel your business forward at a quicker rate and help you foster better relationships.
READ MOREGive a Great Talk, Part 1
“Fear defeats more people than any other one thing in the world.” – Ralph Waldo Emerson One of the ways you can market your product or service is through public speaking. For instance, you’ll often see financial seminars advertised in your local newspaper. The ads invite you to come for…
READ MOREMatt Furey’s Seminar
I spent a day in Tampa recently, auditing Matt Furey’s private seminar on Internet Marketing. It was a good program, with a wide range of information – from the very technical (tricks on improving search engine optimization) to the philosophical (how to persist in the face of defeat). I’ve told…
READ MORECreativity vs. Proven Sales-Boosting Techniques
“There is just one justification for advertising: Sales! Sales! Sales!” – John W. Blake Sometimes I wish I had gone into advertising instead of direct-response marketing. I can see myself nestled in a posh Madison Avenue corner office, pulling in six figures a year … creating taco-eating Chihuahuas and other…
READ MORETwo Myths About Leadership
Did you know that the average age of the people who write for Forbes, Fortune, Business Week, and The Wall Street Journal is something like 29 years old? Don’t get me wrong. I read these publications. And I understand the necessity of hiring young, inexperienced writers. But because I have…
READ MOREExceeding Your Business’s Potential
Andrew Carnegie was one of the world’s wealthiest men. In 1901, his fortune was estimated at $480 million. That’s the equivalent of $10.8 billion in today’s dollars. As America’s dominant steel industrialist, Carnegie was considered to have a natural genius for business. Yet he claimed to know practically nothing about…
READ MORE8 Resolution-Rescuing Strategies
Resolve comes easily on December 31st. But by April of the New Year, the resolutions made are in disarray, compromised, abandoned. And the resolute determination to make this year, finally, the year you stick to them, forgotten altogether. The point of this essay is not to make you feel guilty.…
READ MORECan You Write an Article Like This One?
Recently DD, a top copywriter, e-mailed me for some advice about writing articles as a self-marketing tool. “An editor has contacted me about doing an article,” wrote DD. “Seems like a good opportunity to generate some publicity for my product – and some nice credentials for myself. Do you have…
READ MOREETR Insider Report: Our First “Big Picture” Theory of Success
A colleague wrote suggesting that ETR might be more interesting if we tied the subjects of our articles to current events. “I just wondered whether you couldn’t make ETR more topical by using the news to establish context,” he wrote. “Ford announced another 10,000 jobs lost this year … and,…
READ MORECould You Be the Next Direct-Response Millionaire?
“Forget the lottery. Bet on yourself instead.” – – Brian Koslow Not long ago, eight lucky co-workers at a meat-packing plant in Nebraska came forward to claim the highest-ever winnings in the Powerball Lottery … a staggering $368 million. Three of the eight were immigrants who had came to America…
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