How Small Issues Can Turn Into Huge Losses
“The only way to get the best of an argument is to avoid it.”. – Dale Carnegie Have you ever let a small remark really get to you? Don T. learned how big a mistake that can be … the hard way. A successful sales manager, Don was proud of…
READ MOREHow to Charm Anyone
“You know what charm is: a way of getting the answer ‘yes’ without having asked any clear question.” – Albert Camus Brian Tracy knows something about charm. Last year – in his first appearance as one of the speakers at our annual wealth-building conference – he charmed his audience with…
READ MOREA 5-Minute Method to Double Your Ad Response
“Writing headlines is a specialty. There are outstanding writers who will tell you they couldn’t write a headline to save their lives.” – Bill Walsh If you’re like me, you can’t check your mail or log onto your e-mail without seeing a slew of messages trying to sell you. A…
READ MOREHowand Why to Sell High-Priced Products
I’ve sold everything from $17 e-books to $14,500 “Apprentice Programs” and lots in between. My most recent high-end product is a $7,995/month program for cosmetic surgeons. I really love to sell high-priced products … and you’ll see why in a moment. Higher Prices Means You Need Fewer Customers First off,…
READ MOREPractice Makes Perfect
Renato, one of my Jiu Jitsu instructors, has convinced me to get back into grappling in a kimono. “It will be hard at first,” he told me. “But after a few months, when you go back to fighting without the gi, your game will be better.” I know he’s right.…
READ MOREHow to Use the “Theoretical Identity
KS had been with our company for more than two years. She was talented and ambitious, and had made it clear that she hoped to advance. The problem was that she was also headstrong and impulsive. And this led her to make several rash decisions that were severely problematic –…
READ MOREThe Most Overlooked Small-Business Opportunity…
What’s the largest single segment of the economy that (up to this point) has virtually missed the Net? SERVICES! Yes, the service-selling opportunity is the most overlooked small-business opportunity on the Net. As a service seller, you could be a … personal trainer copywriter database programmer Japanese art specialist caterer…
READ MOREWhat F. Scott Fitzgerald Can Teach You
F. Scott Fitzgerald, author of The Great Gatsby, was smart enough to understand and articulate one of the most powerful public relations (PR) techniques ever developed. The technique is “controversy” – getting attention for yourself, your business, or your product or service by focusing on an emotional, important, or timely…
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How to Budget the Right (and Wrong) Way
Budget the right way by discovering what kind of budgeter you are (there are three kinds), and why you need 5 accounts to delegate funds correctly.
READ MOREHow to Do ALL the Market Research You Will Ever Need … Online
Once, I had to help a computer leasing company figure out what to emphasize in its marketing. Their marketing was targeted at resellers. The goal was to get the resellers to recommend the leasing company as a financing source. I didn’t know anything about computer resellers, and the only one…
READ MOREWhat to Do After Your Next Seminar
When my friend Harry throws a party, he does it right. Great food, a kicking band, good whiskey, and hand-rolled cigars. Several days after the party, he sends out a thank-you note, along with a few photos to remind you what a good time you had. It’s good manners to…
READ MORELeadership Technique: Get Your Best Employees to Welcome Change
Every growing business can stimulate and reward new ideas by sponsoring brainstorming retreats away from the office. Finding a tranquil, neutral location where a half-dozen of your best people can interact with thinkers and prodders from other industries is a good way to start. Don’t try to run these meetings…
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