Turn Your Passion Into Profit
You can start your own international business by simply being yourself. Doing what you really want to do. Turning your passion into profit. Getting involved in something that moves you. The pure simplicity of this works, because there are millions of others who are passionate about the same things you…
READ MOREDeveloping the “Expert’s Edge”
It doesn’t matter whether you’re selling by direct mail, the Internet, or face-to-face, your prospects (prospective customers) will fall into one of four groups. 1. First are prospects who know a lot about your product’s niche (like alternative health or consumer electronics). They fancy themselves to be experts. Using alternative…
READ MOREHow to Write Great Headlines
When it comes to headlines, brevity is the soul of success. Not all great headlines are brief. But most are. The sure sign of the flummoxed copywriter is the six-tier, 40-word head that says just about everything that comes to mind. When a copywriter hands me a sales letter with…
READ MOREThe Secret of Making Proposals
I submitted my first life-changing proposal to my middle-school principal. In fact, I’m dedicating this article to him – the late Dr. William C. Cooksey. And when you hear my story, you’ll understand why. Dr. Cooksey had expelled me for smoking cigarettes on school property. This wasn’t my first run-in…
READ MOREDoing Business Overseas: The Basics
About 25 years ago, I wrote a book for a major publisher on doing business in China. It won a good deal of praise in the business press, which surprised me … because I didn’t really know much about the subject. My experience of China had consisted of one trip…
READ MOREHow to Profit Through Referrals
A client of mine makes exclusive, expensive golf clubs – clubs that are tailor-made for his customers. His clients fit a certain profile. They are affluent, avid golfers who want to improve their golf game … and his clubs seem to help them do that. My client reasoned that his…
READ MOREHow Great Incomes Are Made With Specialty-Interest Newsletters
In Message #1630, I started this series of articles for Early to Rise about the information marketing and publishing business. Today, I’m going to address a question that I’m often asked: “If I kept all my knowledge but had to start over with little or no resources, how would I…
READ MOREWorking With Your Spouse
There was a good piece in The Wall Street Journal recently about the “risky business” of working with your mate. It begins with the story of a man who was forced to fire his wife at home, during dinner. Part of the problem, the article said, “was that the wife…
READ MOREGive Your Customer One More Reason to Buy
Has this ever happened when you were thinking about making a purchase through direct mail? You’re on the verge of buying, but you aren’t quite convinced. You need something to give you that final push to spend your money. What’s holding you back? Maybe you’re concerned that the product isn’t…
READ MOREInside the Information Marketing Business, Part 1:
There have never been greater opportunities in the field of Information Marketing – for everyone from very experienced, successful entrepreneurs to rank beginners. As something of a “father” of the industry, I’ve been invited to contribute a series of articles about these opportunities to Early to Rise. And I thought…
READ MOREGet MORE Than Your Money’s Worth From Your Copywriter
Although I’m generally known as a copywriter, I recently put every aspect of a new client’s company under the microscope for him. My client’s business was growing nicely, but not anywhere near as quickly as it should have been. Response to his new customer promotions was lackluster … he had…
READ MOREUnexpected Resolution for 2006
Needless to say, my gym was packed on New Year’s Day. Hmmm. I wonder how busy it will be in February? How many people who make resolutions on January 1 actually pull them off? Not many. Why is that?? We’ve all been there. That feeling of a fresh start seems…
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