How to Compel Your Customers to Do Business With You
“A true friend is the greatest of all blessings, and that which we take the least care of all to acquire.” – Francois de la Rochefoucauld People need outside opinions. They need to be able to talk to somebody who really knows the score and...Use Preemptive Marketing to Make Customers Think of You First
“We cannot direct the wind, but we can adjust the sails.” – Bertha Calloway Preemptive marketing is the single most powerful technique anyone could ever use. Yet almost no one does! The first person in a field who uses it has an incredible advantage...Icy Hot – Oh What a Marketing Lesson
If you correctly identify your target audience, their buying cycle, and your own product, direct marketing can literally build a company out of practically nothing. I met a man once who owned a 100-year-old “very old-time” patent-medicine production...Direct-Resonse vs Image Advertising
“Image” advertising (another name for institutional advertising) seeks to create an image about your product or your company in the hope that people will remember you when they’re ready to buy. Most image ads say, in effect, “Buy from us....
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