How to Profit Through Referrals

A client of mine makes exclusive, expensive golf clubs – clubs that are tailor-made for his customers. His clients fit a certain profile. They are affluent, avid golfers who want to improve their golf game … and his clubs seem to help them do that. My...

Icy Hot – Oh What a Marketing Lesson

If you correctly identify your target audience, their buying cycle, and your own product, direct marketing can literally build a company out of practically nothing. I met a man once who owned a 100-year-old “very old-time” patent-medicine production...