Why Market Smarter?

There are three reasons why companies need to spend their marketing dollars smarter: 1. Marketing communications exist in a competitive environment with tremendous clutter. To see the clutter, just look at the proliferation in the number of television commercials....

Saving “Useless” Teddy

Everyone agreed. Teddy had to go. In the six months that he had worked for us, he hadn’t accomplished a single one of his half-dozen primary goals. Not only had he failed at his objectives, he was disruptive at meetings and rude in corporate correspondence. I...