How to Get More Sales, Fewer Refunds
Subscriber DN, whom we heard from last week, asked yet another interesting question: “Bob, I’ve purchased information products from you, and found your information to be sound, but nowhere near as good as your sales letter makes it out to be.” Talk about a back-handed compliment…. She continues: “I am…
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5 Secrets to Steal from Weight Watchers
“Oh, look at that beautiful baby bump. How many months pregnant are you?” “I’m not.” Ouch. You can only imagine how Jean Nidetch felt when a neighbor mistook her weight gain for pregnancy. The insult motivated Jean to attend local weight loss clinics, but she couldn’t stick with them for…
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A Book Marketing Trick I Discovered By Accident
With Trust Me I’m Lying, I accidentally stumbled upon a marketing technique that not only helped the book but in some ways charted a new course for my career. Early on in the book’s launch, I made the following offer: I would speak to or at any school that assigned my…
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What Does Your Customer Expect is Going to Happen?
What does your customer expect is going to happen when they purchase your product or service? That is the question you should be asking every time you craft a new advertisement or marketing campaign. When you go to a restaurant, you expect to feel full after your meal. When you…
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The Chop Wood Carry Water Method For Getting Clients
You’ve probably heard the saying about “before enlightenment, chop wood, carry water – after enlightenment, chop wood, carry water.” That’s what I do in my business. I chop wood, I carry water. Today, I’d like to tell you the story of how that came about and why it’s become such…
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The Biggest Mistake Young People Make ‘Seeking’ a Mentor
First off, there’s nothing wrong with “seeking” out a mentor. I encourage you to find someone you respect, who is doing something you’d like to be doing one day, and start a relationship with this person. However, I don’t want you to find a mentor so they can teach you stuff or help you grow.…
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The Millennial Advantage
In business, there’s something called the Millennial Advantage. I don’t know if anyone has coined “Millennial Advantage” yet — but consider it coined now. What you need to know about the Millennial Advantage is that it’s not limited to millennials — anyone can possess it. In fact, a lot of professionals…
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3 Ways Ego Will Derail Your Career
Ego can derail your career success by causing you to gossip and talk instead of take action, have a passion without a purpose, and more.
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The Truth About Passive Income for Young People
If you’re young and ambitious but don’t have a lot of money yet, this is the kind of career advice you need to hear. Sol Orwell the founder of Examine.com, just finished hosting an AMA on Reddit. If you missed it, I’ll save you some time and share my two highlights from…
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What You Should Ask Your Money Manager — Right Now
Your money manager — just like your broker, banker, and insurance agent — makes his money by selling you a service. If you don’t know exactly what he’s doing for you or how much he’s charging you, you are vulnerable. And yet, most investors — probably 8 out of 10…
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The Simple Concept That Made Me $6 Million Last Year
On Monday morning, you get a message indicating there’s a new balance in your PayPal account. You check and see that — while you were at the beach that weekend — more than $6,500 was deposited into your account. On Tuesday, you receive a check from a client: $4,000, which he…
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How to Profit from Your Bad Ideas
I learned this when I was working in Hollywood… Whenever I hear someone say this, my ears perk up. I don’t know what it is about Hollywood that I find so fascinating, but there seems to be a lot of interesting wisdom being passed down from people in the biz.…
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