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Death By Hourly Wage

Death By Hourly Wage

I write very quickly. Especially when it comes to response-driven marketing copy. It’s taken years of study, practice and a significant investment over time. So, if I can now create an asset that generates six or seven figures in revenue while a client sleeps, what do...

Debate: If It’s Not on Facebook, Did It Actually Happen?

Debate: If It’s Not on Facebook, Did It Actually Happen?

You went out for brunch yesterday but you forgot to snap a photo of your pumpkin-ginger waffles, did you really go out for brunch? On your last trip to Los Angeles, Facebook’s airport check-in was broken so none of your friends could see that you were traveling, did...

My Biggest Mistake in Business

Most podcasters love asking the question, “What’s the biggest mistake you’ve ever made?” Recently I was on a show where the host put a twist on it, and said, “If you could go back in time and talk to a 20-year old Craig, what advice would you give?” The answer is...

E-Commerce Is Speedy, But That Doesn’t Mean It’s Easy

The best thing about e-commerce is that your store is always open, bringing in revenue whether you are awake or not. Wait, no, the best thing about e-commerce is the inventory flexibility, meaning you can stock items big and small, mass-produced or custom-made, and...

The Strategies That Helped Me Write 3 Books in 3 Years

The Strategies That Helped Me Write 3 Books in 3 Years

Writing a book can be a long, hard slog. The “miserable” parts of the experience have been documented over and over again. Or just ask any author on a book deadline — or let the thousand-yard stare speak for itself. Not all of us can have an entire corporation behind...

How to Mastermind

How to Mastermind

Today we kick-off our Mastermind weekend with what we call a “1-Day Mastermind.” This is where folks from all over the world (we have attendees coming in from Ireland, Canada, and all over America) get to learn our Traffic & Conversion system for getting started...

Why Dumb, Mean, and Corrupt People Attract Money

Why Dumb, Mean, and Corrupt People Attract Money

We all know someone who’s made a lot of money that — if we’re being honest — is not that smart. You know who I’m talking about. Sure, this person might have been smart enough to figure out how to sell a course online to a couple hundred thousand people — but ask them...

7 Keys to Maximize Your Marketing

7 Keys to Maximize Your Marketing

Direct marketing strategies are responsible for building many of the greatest fortunes in the world. Today you see direct marketing (also known as direct response advertising) at work in the world of mail-order, TV infomercials, etc., as well as in ‘ordinary’...

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