[Case Study] The Expose of a Billion Dollar Publishing Behemoth

There are few people that I look up to in this world. One of them is a man who was raised in the tobacco fields of Maryland. He came from nothing and built a billion dollar empire… yet he dresses modestly, often crams his 6 foot 4 frame into economy class seating on...

5 Powerful Life Lessons from Daisy The Dog to Help You Become Healthier, Wealthier, and Wiser

Earlier this year, I made a huge decision. Shortly after moving into my new apartment 27 stories up in downtown Toronto, I thought it was a good time to adopt a new puppy, Daisy, a yellow lab. If you haven’t seen her on one of my Instagram stories or YouTube videos,...

The Four Secrets Successful People Use to OWN Their Time and Win the Day

“Time is what we want most, but what we use worst.” ~William Penn The above quote was first written in the 17th century. I can’t help but wonder what he would say if he saw how people in our modern world spend their time today. We complain endlessly about how “busy”...

[Ultimate Guide] How to Make 6-Figures+ with Instagram Marketing in 2019

More than two years ago, I woke up at 3:57 am and went about my day the same way I always do. I took old Bally out for a walk, drank my 24 oz of water, and, per my “farm boy morning routine” immediately got to work. I didn’t know it then, but something was going to...
3 Keys to Negotiating a Better Salary

3 Keys to Negotiating a Better Salary

One of the critical factors in business school rankings is how well their graduates are compensated. So, as a professor at the University of Southern California’s Marshall School of Business and Georgetown University’s McDonough School of Business, I tell every MBA...

The Power of Personalized Gifts

The Power of Personalized Gifts

In Robert Cialdini’s classic book Influence: The Psychology of Persuasion, Cialdini reveals the six universal principles of persuasion. The first principle is Reciprocity. What a lot of people don’t know about this first principle is it extends beyond just giving in...

What People Want vs. What They Say (#1 sales lesson)

What People Want vs. What They Say (#1 sales lesson)

You say you want to be a millionaire. I say you’re lying. You say you want to lose 40lbs. I say you like being fat. You say you want to wake up early and have your daily routine dialed in. I call BS. What most people say they want is not what they actually want. In...

Change Your Business and Your Life (In One Day!)

Change Your Business and Your Life (In One Day!)

Be honest: how many times have you envisioned the career and life that you dream about, only to immediately talk yourself out of it? Maybe your objection was something like, “There are too many things I need to do to reach my dream! I’ll never get all that done! I’ll...

How to Write What You Don’t Know

How to Write What You Don’t Know

You’ve probably heard this old maxim before… write what you know. Great advice... Just not for copywriters, and you'll see why in a second. Last night, I was re-listening to this interview Mike Dillard did with pro copywriter Craig Clemens. In the interview, Craig...

Sell the End Result, Not the Steps to Get There

Sell the End Result, Not the Steps to Get There

"Why would someone pay for this?" is what I was thinking. Not that long ago, I couldn’t understand why someone would pay for one of those "X-Number-of-Days Challenge" programs you see being advertised. You know, the ones that promise your dream body in 21 days. Most...

How Goodreads Creates Products Its Customers Love

How Goodreads Creates Products Its Customers Love

“I have a theory about product development that I’ve been developing over the years, which I think is pretty powerful and I’d like to share with you guys...” Otis Chandler the founder of the website Goodreads.com recently gave a talk at Hustle Con about How Goodreads...

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