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What We Can Learn from Dickens About Networks

What We Can Learn from Dickens About Networks

Mention to a low key Londoner that someone is a “good networker” and a grimace of quiet distaste bordering on panic will flash across their face. This is, of course, ironic in a country where good networks are still often inherited with good families, good schools, et...

Are You Promotable?

Are You Promotable?

It’s almost September, and year-end reviews are just around the corner. It isn’t too late to show your boss that you’re worthy of a promotion. Maybe you’ve been holding down the same position for a few years and are ready to move up. Maybe your company is going...

10 No-BS Rules for Creating Raving Fans of Your Business

10 No-BS Rules for Creating Raving Fans of Your Business

Dan Kennedy, one of my marketing mentors, is famous for his trademarked brand of No-BS advice. He has also, more controversially, used a farm-related analogy to the description of his customers. Most marketing authors use the phrase, “community” or “tribe” to describe...

Success: What Price Will You Pay?

Success: What Price Will You Pay?

The question that has always vexed me most is when a subscriber writes and asks: “Should I become a freelance copywriter?” “Should I start an Internet marketing business?” “Should I [fill in the blank here]?” Now, if you ask me HOW to do these things, I can give you...

How to Increase Conversions Using FOMO

How to Increase Conversions Using FOMO

You slide into bed and crack open a book.  After the day you just had, this is exactly where you want to be.  What could be better than this? You think.  As you turn the page, you hear a ding! Your best friend just sent you a text.  Where r u?  Another ding! Your...

3 Keys to Negotiating a Better Salary

3 Keys to Negotiating a Better Salary

One of the critical factors in business school rankings is how well their graduates are compensated. So, as a professor at the University of Southern California’s Marshall School of Business and Georgetown University’s McDonough School of Business, I tell every MBA...

The Power of Personalized Gifts

The Power of Personalized Gifts

In Robert Cialdini’s classic book Influence: The Psychology of Persuasion, Cialdini reveals the six universal principles of persuasion. The first principle is Reciprocity. What a lot of people don’t know about this first principle is it extends beyond just giving in...

What People Want vs. What They Say (#1 sales lesson)

What People Want vs. What They Say (#1 sales lesson)

You say you want to be a millionaire. I say you’re lying. You say you want to lose 40lbs. I say you like being fat. You say you want to wake up early and have your daily routine dialed in. I call BS. What most people say they want is not what they actually want. In...

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