How to Write What You Don’t Know
You’ve probably heard this old maxim before… write what you know. Great advice… Just not for copywriters, and you’ll see why in a second. Last night, I was re-listening to this interview Mike Dillard did with pro copywriter Craig Clemens. In the interview, Craig shares one of his best writing exercises that his…
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Sell the End Result, Not the Steps to Get There
“Why would someone pay for this?” is what I was thinking. Not that long ago, I couldn’t understand why someone would pay for one of those “X-Number-of-Days Challenge” programs you see being advertised. You know, the ones that promise your dream body in 21 days. Most of these challenges are extreme…
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7 Things You Need to Know About ‘The Numbers’ in Any Business
Following the 2001 Major League Baseball season, Oakland A’s general manager Billy Beane found himself in a pickle. Three of the A’s key players — Jason Giambi, Johnny Damon, and Jason Isringhausen — announced their departure from the ball club because their free-agency salary demands could not be met. Losing…
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Facebook Spilled a Big Glass of Milk and Wants YOU to Clean It Up
You’ll never guess what Facebook just announced… Facebook wants to stop… WAIT FOR IT… …Clickbait (And you won’t believe how they’re doing it.) Facebook writes: We’ve heard from people that they specifically want to see fewer stories with clickbait headlines or link titles. To address this feedback from our community,…
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How Goodreads Creates Products Its Customers Love
“I have a theory about product development that I’ve been developing over the years, which I think is pretty powerful and I’d like to share with you guys…” Otis Chandler the founder of the website Goodreads.com recently gave a talk at Hustle Con about How Goodreads Got 50 Million Users. One piece of advice Chandler shared…
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Business Advice from Dublin, Ireland
I’ve done a lot of stupid things in my life. But climbing into the backseat of a car with Bedros Keuilian driving on the wrong side of the road — in Scotland — ranks near the top. (Just kidding, B!) It was all part of my annual European adventure, and this one…
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A Multi-Million Dollar Sales Tip
It was ugly. Things were not going well with our product launch and this was supposed to be one of our big moneymakers of the year. Sales were really slow. There was no way we were going to reach our goal at this pace. In fact, we wouldn’t even come close. An…
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The Wrong Way to Sell Your Story
“They can smell it.” “Millennials — and I know this for a fact — can smell solicitation. And it’s a turnoff. The best ads are not solicitous,” says Matthew McConaughey in an interview with The New York Times. It was announced yesterday that Oscar-winning actor Matthew McConaughey is the new ‘Creative…
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How to Raise Your Financial Vibration
In this article, I’ll share some practical tips for raising your financial vibration and expanding your financial comfort zone. If you dislike the term vibration, don’t worry about it — it’s arbitrary anyway. Feel free to substitute other words like acuity, prowess, intelligence, or even results. Over time we tend to fall into financial patterns…
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6 Rules for Making Any Investment
This morning as I glanced at the headlines, I had to sit back and wonder — when did the world get so crazy? Interest rates across the West are at zero or negative. Bankrupt governments are selling 100-year bonds with tiny interest rates, while others have convinced investors to pay…
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How to Spread Good Ideas
Imagine you have a product that can solve a major problem in the world. How would you go about getting your product in the hands of as many people as possible? Elon Musk has a pretty great answer for that. Over the past 10 years, Musk and his three companies…
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Video Podcast: Seriously Important
75! That’s how many podcast interviews I’ve now done this year. Some of them have been lame, most have been ‘good enough’, and then some of them have been awesome, like this one. The young man who interviewed me is determined to make millions with his podcast, and he put…
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