The Other ROI
So you’ve put together a super product. And you’ve got a stellar copywriter who’s selling the pants off of it. And your marketing team is sending the ad copy to millions of subscribers to e-newsletters everywhere. But when the results come in, your big campaign has been a big flop.
READ MOREFoods That Energize
“I am the caregiver of my 80-year-old father. He is diabetic, hypertensive, and experiences dementia, a symptom of his Alzheimer’s.
“My dad is on multiple medications. I carefully plan his meals, but, depending upon his mood, he does not always eat properly or get the rest he needs. So he is typically grouchy, uncooperative, and combative when he wakes up in the morning, late in the evening, and occasionally throughout the day. Also, he is so boring and sedentary that his behavior can be unduly stressful and alienating for me. Moreover, he gives me the impression that he has lost the will to live.
READ MORELickety-Splittedness: How to Write Better Sales Copy, Faster
If you’ve ever felt like the Earth cooled in less time than it takes you to crank out a respectable first draft of your sales copy, listen up. I’m going to tell you about some of the things I do to tear through the process.
Here are six little tricks that help me a lot…
READ MORECommodities Falling, but Prices Are Not
Commodity prices (especially oil, gold, and silver) have been falling sharply since July 15. Unfortunately, prices at the producer level and the consumer level are still rising.
READ MOREThe Skill That Can Make You Rich
How’d you like to make $1.49 million a year… or more? There is a way, and it’s simpler than you may think. Learn how to sell.
Michael Masterson has been saying it for years: Knowing how to sell is one of the most financially valued skills you can possibly have. And here’s the proof. According to research from AdAge and executive-compensation research firm Equilar (reported by MarketingCharts.com), high-level marketers earned an average of $1.49 million in 2007. (That includes salary, bonuses, stock options, and stock awards.)
READ MORESwedish Weight-Loss Secret
No, the Swedish weight-loss secret is not “Stop eating Swedish meatballs.” What the Swedes have discovered is online weight-loss programs.
READ MOREThe Urgency Conundrum
A business associate of mine used to fax me on a regular basis. (This was before e-mail.) And every darn fax said URGENT at the top in big bold letters. At first, I found it curious. And then, it became annoying.
READ MOREBreaking Down an “Obvious” Rule of Investing
Invest in strong sectors. Avoid weak ones.
This seems obvious, yes? But too often, people invest in weak sectors and avoid strong ones. Here are some of the culprits behind this backward thinking:
READ MOREHow to Break Into the $20 Billion “Look and Feel Younger” Market
Aging baby boomers, who are retiring in droves these days, are fueling a $20 billion mega-market because they want to look and feel younger.
The market I’m talking about is nutraceuticals and cosmeceuticals. And you can make a lot of money selling these products on the Internet or by direct mail – even if you have limited capital to invest.
READ MOREThe Exhilarating Company of Positive Minds
“I have learned from reading ETR that it is mighty exhilarating to be in the company of thinking, positive, innovative minds that would welcome me in their midst and challenge me to leap and grow.
READ MOREA Non-Obvious Way to Build Your E-List
Internet marketers are always looking for new ways to build their e-lists quickly and at an affordable cost. So let me tell you about an under-used, non-obvious technique for adding new subscribers to your opt-in list. Using it, I added over 500 new subscribers to my e-list in just a few days – and these were buyers, not just prospects.
READ MOREIf You’re a Smoker… Eat This!
We all know that smoking is bad for your health. But whether you’re a secondhand smoker or are still trying to beat your addiction, there’s something you can add to your diet to help negate the nasty cancer-causing effects. Watercress.
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