The What If Game

Market pessimists have been playing the “what if” game for at least a year now. As in… What if inflation runs over the economy like yesterday’s road kill? What if the government raises rates too soon or too sharply? What if people are too...

An Interview With Bob Irish

CHRISTIAN: Bob, you have been with Investor’s Daily Edge for approximately six months now. When you came aboard, you talked about upping the ante in terms of the quality of the research coming out of IDE. What grade would you give yourself? BOB: I would say an...

Don’t Read Investing Books

Over at our sister publication, Investor’s Daily Edge, they’ve just interviewed resident bond expert Steve McDonald. And if you’re the type of investor swayed by cable news hype or what’s on the bestseller lists, you should take a look....

What Are Your Prospects Feeling?

Before you can write an effective piece of marketing copy, you have to know what your prospects are feeling — understand what we call their “resident” or “dominant” emotions. How do you do it? There are several techniques I use. But one...