7 Ways to Improve Your PPC Campaign
Whether you’re experienced in PPC advertising or just getting ready to launch your first campaign, there are several performance-boosting strategies I want to let you in on today.
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How a Funeral Turned Joe Girard Into the World’s Greatest Salesperson
Joe Girard is considered the greatest salesperson in the world, and this is the sales trick he used to get there, which you can easily adopt.
READ MOREHow to Hire a Freelance Copywriter
Hiring a freelance copywriter is no small responsibility. Make the right choice, and you get great copy that brings in leads, sales, and profits – in bushels. Make the wrong choice, and you end up pouring thousands of dollars down the drain. Fortunately, you can avoid that particular heartache (most of the time, anyway) simply by knowing what to look for in a direct-response copywriter.
READ MOREAn Instant (and Overlooked) Income Producer
Here’s a profitable idea that you should immediately put into action. If you don’t, hold a mirror up to your face to see if you fog it. The technique? After every single transaction on your website (i.e., opt-in, registration, or purchase), you should be controlling where your customer goes next.…
READ MORERighting Copywrongs
Keep in mind that there is nothing you can do to stop anyone from copying your website or other digital content. However, there are a number of things you can do to prevent them from actually publishing what they plagiarized. In some cases, you can even close them down.
READ MOREDirect Marketing Is Like Baseball
Experienced direct marketers know – and expect – a percentage of their test campaigns to under-perform the current control, or even lose money. They accept this fact without despair, because they know that if one test mailing in every two… or every three… or even every five is a winner, they can make a lot of money.
READ MOREThe World’s Toughest Girl Scout
Jennifer Sharpe can kick your butt.
READ MOREMarketing Lessons From Politics
It is presidential campaign season here in the USA. Personally, I find much of the political process annoying (at best). Yet, in the midst of the abysmal pre-election morass (and I mean that in the nicest way!), you and I can learn a lot to grow our businesses.
READ MOREA Tale of Two Winners
“Leo” had a good strategy for handling big paydays. Throughout his career, whenever he received a big chunk of income, the first thing he did was carve out an amount sufficient to cover the income taxes he would have to pay on it and put the money in a special bank account.
READ MOREETR Insider Report: You Have Questions, We Have Answers
Wouldn’t it be nice to get insider information and advice on your specific problem from an experienced expert in the field?
READ MOREThere’s Nothing New Under the Sun
I know how to make money – a LOT of money – in times like these, because I’ve been there before. All you have to do is hit the history books, figure out who got richest the fastest the last time around, and then do what they did. Only better
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