Who’s Your Marlon Brando?

Recently on Turner Classic Movies, I watched a documentary simply titled “Brando.” There was a moment in it that sliced through my heart. It…

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How Elmer Wheeler Can Help You Make Sales

“Don’t sell the steak, sell the sizzle.”

That just might be the most famous piece of sales advice ever. And, as a marketer, knowing the real meaning behind those words can transform your company’s sales copy – and your bottom line.

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