Question Marks in Copy
Now some folks will tell you that beginning sales copy with a question is bad form. After all – any question you ask could be answered in a way that is not helpful to your objectives. And your sales letter could wind up in the trash.
READ MOREGoing From Brand to Religion
My wife K is a member of a cult. As a loyal member, she never gives up an opportunity to proselytize. Over the years, she has recruited our sons and most of her friends into her religion.
The cult she belongs to is represented by a symbol. It has distinct colors. It has a special language that other cult members recognize. They love their religion. They worship at its altars. They sing its praises. They believe that anyone who is not a member of their cult is silly, stupid, or foolish. And they will argue with you if you say one word against it.
READ MOREA Tried-and-True Recession-Busting Strategy for Winning Customers
No matter what kind of business you run, I have a secret that can help you make money even while the recession has your clients’ wallets shut tight.
To tell you the truth, this secret is a good way to make money any time.
How Public Speaking Can Benefit You – Whatever You’re Selling
You may be surprised to discover how many advantages public speaking offers to anyone who has something to sell. Your business, and your expertise, might be investing, fitness, motivating employees, fine art… or even video gaming. Whatever it is, people with an interest in that subject regularly assemble. They want to hear you.
READ MORENo Product – No Problem
“This way, attendees could start making as much as $500 while they’re still at the conference!” MaryEllen exclaimed. We’d already made a big promise: Every attendee at our upcoming 5 Days in July Internet Business Building Conference WILL walk away with their own fully functioning Internet business – in just 5 days. But now MaryEllen had upped the ante. Now, attendees would have a chance to start making money even before they got back home.
READ MOREHave You Tested Your Landing Page Lately?
You know all about the value of testing your marketing copy, but are you doing it on your landing pages? Let’s talk about some tests you can run having to do with placement. Don’t worry about the copy at the moment. Just where things go on the page. First thing…
READ MOREFor the Pro, School Is Never Out
Recently, I casually mentioned in my e-newsletter that I was taking a writing course. One of my readers, JN, was absolutely shocked. “YOU are taking a WRITING course?” she asked incredulously. Her implication was that, for me – given that I have been a writer for three decades – taking…
READ MOREOverthinking: The Copywriter’s Worst Enemy
By the time I met Wilma, she had studied literally thousands of pages of courses, books, and e-zine articles about copywriting. She had all the fundamentals down cold. She could recite Hopkins, Caples, Masterson, and Makepeace verbatim. But when I gave her her first paid assignment, she froze like a deer in the high beams of an oncoming Peterbilt.
READ MORETurning Your Business Into a Micro-Brand
So you want to turn your business into a micro-brand? Or, better yet, a micro-cult? Here’s how to get started… First, understand that it will take time – five to 10 years. To become a dominating presence in your market, you have to be in the game long enough to earn your customers’ loyalty.
READ MOREWhy Record Keeping Should Be One of Your Favorite Activities
I know… record keeping doesn’t sound very exciting. But the truth is – something as simple as a mileage log translates directly into saved money and time.
READ MORE“Mutual” Admiration Society
• “The Minister of Public Security… signed last night in Washington D.C. a memorandum of mutual understanding with his American counterpart….” (The situation involves two people.)
READ MOREWhat’s the Secret to Selling Bad Products?
Copywriters are hired guns. We usually don’t create the products we sell, we just get hired to sell them. So how, pray tell, are you supposed to write copy that sells a product that… well… stinks?
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