Recent articles related to

Entrepreneurship

Recent articles related to

ENTREPRENEURSHIP

Striding Versus Striving

By Christine Comaford | 07/8/2009

Steven sells his products directly from his website, as well as through hotels and gift shops. His revenue had gradually increased for five years, but then dipped and then plateaued last year. He tried motivating the troops, finding new sales channels, and hiring new salespeople, but nothing changed. Then Steven…

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A Boomer Industry That Could Make You Rich

By Marc Charles | 07/7/2009

Aging baby boomers are driving a multibillion-dollar market, according to a recent study by MarketResearch.com. And there’s a big opportunity for you to tap into the trend. I’m talking about the “cosmeceutical” industry. (”Cosmeceutical” is a combination of two words: cosmetics and pharmaceuticals.) Examples of cosmeceuticals include skin- and hair-care…

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The Post Office’s Loss Is Your Gain

By Charles Newcastle | 07/2/2009

The U.S. Postal Service is slashing services to the bone. They are reducing business hours and eliminating delivery on weekends in many areas. All of these cuts have opened the door to a unique business opportunity for you: providing private mail services. With this business, you would offer the same…

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Why Good Sales Copy Is Priceless

By Clayton Makepeace | 07/2/2009

About a week ago, a subscriber called to inquire if my direct-marketing agency, Response Ink, would build a website for him. Although we are not looking to add new clients at this time, his company has an intriguing – even ingenious – business model. And so my curiosity got the…

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Do You Have a Killer Support System?

By Early To Rise | 06/29/2009

Susan was tired of being a professional speaker. She’d often spend 200 days a year on the road, away from her family. And she knew it was time to build a business that wouldn’t be completely dependent on her. But how? She needed a killer support system to help her figure out what she could do and then help her do it.

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The Big Business of Stored-Value Cards

By Marc Charles | 06/29/2009

You know what a stored-value card (SVC) is, right? You’ve seen racks of them near the checkout counters at Walmart, Sam’s Club, Home Depot, Rite Aid, and thousands of other retailers. You probably call them gift cards. And you’re probably familiar with phone cards, too.

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The Perfect Business for Today

By Mark Morgan Ford | 06/29/2009

My ever-present, effervescent managing editor Suzanne came up with another good suggestion last week. “You know Richard Russell,” she said. (Richard Russell writes the Dow Theory Letters.) “I just came across an essay of his about the ideal business. It was very popular with his readers. His criteria mesh well with your advice, but I bet you’d have something to add – especially when it comes to starting a business in a down economy.”

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Can You Keep a Secret?

By Clayton Makepeace | 06/24/2009

Since offering to reveal a secret appeals to us humans on so many visceral levels, it’s no wonder that many of the most successful direct-response promotions of all time have used it to boost attention and readership. Nor is it any wonder that offering to reveal more secrets in a free report that is delivered along with the product being sold can drive response rates, revenues, and profits through the roof.
So how could YOU use secrets to hit one out of the park the next time you’re at bat?

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Selling Legal Services Without the Law Degree

By Marc Charles | 06/24/2009

You can offer legal services on the Web – and, get this, you don’t have to pass a bar exam! You don’t even need a law degree or any real legal experience.
The opportunity I’m talking about calls for selling legal services and documents on the Web as an affiliatefor established companies.

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Who Gets Read

By John Carlton | 06/23/2009

There’s nothing better than discovering a book by writer who knows how to get deep inside your head, so you can’t wait to get back to the book for another dose of the world he’s created. It’s even better if he’s been a prolific little dude, and there are more books lined up behind that one.

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The Easiest Way to Start an Online Business

By George Dahir | 06/22/2009

If you’ve caught the Internet entrepreneur bug, you probably can’t wait to get started making money with your own website. Of course, you’re going to need a few things first – namely, products and effective sales copy to sell them.

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The Power of Three

By Mark Morgan Ford | 06/22/2009

Here’s a little copywriting trick I learned long ago. It will help you prove any point you want to make. After you’ve made a claim – such as “Skippy is the best peanut butter in the world” – support it with three consecutive paragraphs of proof. In this case, the…

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