Aging baby boomers are driving a multibillion-dollar market, according to a recent study by MarketResearch.com. And there’s a big opportunity for you to tap into the trend. I’m talking about the “cosmeceutical” industry. (”Cosmeceutical” is a combination of two words: cosmetics and pharmaceuticals.) Examples of cosmeceuticals include skin- and hair-care products, anti-aging creams, and moisturizers – all of which claim to have “drug-like” benefits without the harmful side effects.
Boomers aren’t the only ones buying and using cosmeceuticals. Young and old alike are potential customers.
The quickest and easiest way to get in on this business opportunity is to become an Internet affiliate for an established company. Three companies I like that offer affiliate programs in this area are:
- Perricone MD
- Celazome Skin Care (Commission Junction manages their affiliate program.)
As an affiliate, you associate yourself with a company that has a proven brand name and product line – a big plus, because that’s what people will be searching for on the Internet. And you won’t have to handle any orders, customer service, support, or billing. That sort of thing is taken care of by the company you become an affiliate for.
Instead, you focus your energy on marketing their products.
That could mean keyword advertising on Google, MSN, Yahoo!, Bing, or hundreds of other sites, directories, or search engines. It could also include opt-in e-mail marketing, social media marketing, targeted blogs, and whatever other channel you find to be effective. The links you provide in your advertising will be unique to your affiliate account, ensuring you will get a commission every time a prospect you send to the company’s website buys.