Make Your Resolution a Reality
Blanca was facing a scary proposition as the New Year rolled in. She was an immigrant from Peru and hardly spoke English. Yet, she was here in America … and needed to earn more money. That was four years ago. A lot has changed for Blanca since then. Now, after…
READ MOREBecome a More Powerful Leader
If you can learn to lead, you can conquer the world. You can accumulate wealth, amass power, and accomplish your most important goals. Today’s resolution is about becoming an effective leader – but not in the conventional sense (i.e. developing business management skills). I’d like to talk to you about…
READ MOREHow I Bagged $5 Million for My Client in 5 Weeks
Several months ago, one of my favorite clients asked me to create a web-based promotion for a new investment advisory. The service would give daily mutual fund trading advice to investors for the princely sum of about $1,000 per year. By the time the dust had settled, we had generated…
READ MOREHow to “Test” Your USP
“Whenever an individual or a business decides that success has been attained, progress stops.” – Thomas J. Watson Jr. In Message #1532, I showed you how to create for your business a Unique Selling Proposition, or “USP” … a reason why customers should buy from YOU instead of from your…
READ MOREAbout Your Growth and Marketing Strategy
“A businessman seeks to remake some part of the world in his own image, and in doing so succeeds in proportion to his vision, creativity, flexibility, and intelligence.” – Dan Ferris Let’s begin with a business principal that is behind many – if not most – of America’s greatest fortunes.…
READ MOREThe Worst Positioning Statement in the World: “We’re Better”
Here’s a trick question: What’s better – chopped liver or filet mignon? Most people answer “filet mignon.” But filet mignon isn’t better than chopped liver. Nor is chopped liver better than filet mignon. If you picked “filet mignon,” what you SHOULD have said is “I LIKE filet mignon better” ……
READ MOREWhen Word-of-Mouth Is No Longer Enough
“There are four ways, and only four ways, in which we have contact with the world. We are evaluated and classified by these four contacts: what we do, how we look, what we say, and how we say it.” – Dale Carnegie You’ve been lucky. Most of your customers or…
READ MOREHow to Compel Your Customers to Do Business With You
“A true friend is the greatest of all blessings, and that which we take the least care of all to acquire.” – Francois de la Rochefoucauld People need outside opinions. They need to be able to talk to somebody who really knows the score and understands the situation. They need…
READ MOREWhich Type of Business Is Right For You?
On Monday, I gave you some advice to help you choose a career. Today, I’m going to talk about something else that might help you make that decision. At the very least, I hope it gets you to think about jobs and careers in a new way. Whatever you intend…
READ MORE“Street Smart” Advertising for Small Businesses
Bill started a new tile-installation business. To increase sales, he decided to place a display ad in the local metropolitan paper. The cost was $1,200 a week. That was a lot of money for Bill, so he was reluctant to commit to running the ad for more than one week.…
READ MOREUse Preemptive Marketing to Make Customers Think of You First
“We cannot direct the wind, but we can adjust the sails.” – Bertha Calloway Preemptive marketing is the single most powerful technique anyone could ever use. Yet almost no one does! The first person in a field who uses it has an incredible advantage over all other competitors. And it’s…
READ MOREGive Uncle Sam the Boot
“The avoidance of taxes is the only intellectual pursuit that still carries any reward.” – John Maynard Keynes Imagine yourself in a Vegas casino with a pair of hot dice at the craps table. Nestled in front of you is $100,000 in chips, the towering stacks representing your winnings. Did…
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