The Critical Step You Must Take Before Pushing Your Big Idea Forward
“Leadership can be thought of as a capacity to define oneself to others in a way that clarifies and expands a vision of the future.” – Edwin H. Friedman You have an idea about how your business can do something new or better. You have run that idea through a…
READ MOREMake Up Your Mind Already
“The successful person makes a habit of doing what the failing person doesn’t do.” – Thomas Edison Have you ever met an idiot who is more successful than you are? We all have, right? When I am coaching one of my small-business clients, they will frequently say something along the…
READ MOREThe Marketing Director’s Guide to Working With Freelance Copywriters
“When I meet successful people I ask 100 questions as to what they attribute their success to. It is usually the same: persistence, hard work, and hiring good people.” – Kiana Tom Throughout my career, I have done thousands of direct-response marketing campaigns, incorporating all channels (i.e., media), including direct…
READ MOREHow to Make $186.89 a Minute
“A large income is the best recipe for happiness I ever heard of.” – Jane Austen I was so excited my hands were shaking. It was 7:13 p.m. on August 25, 2004, and I had just completed a content-rich, 70-minute teleseminar interview with personal-development and goal-achievement guru Brian Tracy. Three…
READ MOREBuild Up Your New Business by Breaking It Down
“Testing will be your ultimate salvation, allowing you to understand the market and keep up with its changes.” – Michael Masterson Just last month at ETR’s 5 Days in July Internet Business-Building Conference in Denver, nearly 75 entrepreneurs gathered together to start their own online businesses. If you’ve ever launched…
READ MOREGiving Away Information
“You will be surprised at how receptive people can become when you are willing to share with them your expertise, enthusiasm, and energy.” – Mitch Thrower The other day, a VP at a local management-consulting firm called me for advice on Internet marketing. He wanted to start a line of…
READ MOREThe Austrian Prophecy
“It is much better to have your gold in the hand than in the heart.” – Thomas Fuller The last thing I want to do is scare you – but it’s time to wake up and smell the souffle! I’m talking about our puffed-up economy. With one good poke, the…
READ MOREHow to Hit a Hollywood Homerun
“I used to think as I looked at the Hollywood night, ‘there must be thousands of girls sitting alone like me, dreaming of becoming a movie star. But I’m not going to worry about them. I’m dreaming the hardest.’” – Marilyn Monroe You watch a movie on television or in…
READ MOREScarcity – the Value of Limited Supply
“Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” – Zig Ziglar Have you ever noticed that the more inaccessible something becomes, the more people want it… no matter how inconsequential the item may be in terms of their actual needs? This type…
READ MOREYour Business Vision
“You read a book from beginning to end. You run a business the opposite way. You start with the end, and then you do everything you must to reach it.” – Harold S. Geneen Do you know exactly where your business will be in five years? Can you tell me…
READ MOREDo You Have What It Takes?
“People mix up entrepreneurship with risk-taking… An entrepreneur is a risk-minimizer, an opportunity seeker.” – Peter Farrell Many ETR readers are entrepreneurial wannabes – stuck in jobs they hate and dreaming of having their own exciting businesses. According to best-selling business author Seth Godin, entrepreneurial wannabes come in a number…
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