Posts by Craig Ballantyne
Copy Checklist
Over the years, ye ol’ Godfather has read a lot of books, been to almost as many seminars (or so it feels like), and taken copious notes on sales and copywriting. Recently, to help Gary, our ETR copy writer, create his stellar sales letter for my new Turbulence Training program, I went through all of…
Read MoreKern Steals From This Guy
Did you also know that Kern says he just rips off Dan Kennedy’s info, makes it cooler, and then repackages it for his audience? Check your wallet, Danny Boy Interesting…I guess that proves Kennedy is still the master to learn from. Recently in one of Kennedy’s CD’s, grumpy ol’ Dan gave us this advice: “The…
Read MoreYour Secret Weapon for Achieving Your Dreams
On the cold, clear morning of December 27th, 2010, I had to rush my mom to the hospital. She had been experiencing chest pain for a couple of days, she later told me, and things were getting worse. As I waited in the Emergency Room to hear from the doctors, I thought about all of…
Read MoreAb Exercises of 41 Year Old Ripped Freak
Earlier this morning two amazing things happened. First, I gave you my 3-exercise “rip-up-your-abs” circuit. And second, here in Denver, I had breakfast two tables away from 43-year old pro hockey player, Teemu Selanne. Growing up, I used to watch a lot of hockey, and Selanne was a legend. Today, he’s an inspiration to ALL…
Read MoreRelationship secrets from Frank Kern
While Frank Kern claims to have retired from Internet Marketing, there are still a ton of lessons we can learn if we look back to his final List Control Launch in 2009. So let’s go over to Doc Brown’s house, find some plutonium, fire up the DeLorean, get ‘er up to 88 miles per hour,…
Read MoreCopy Checklist
Over the years, ye ol’ Godfather has read a lot of books, been to almost as many seminars (or so it feels like), and taken copious notes on sales and copywriting. Recently, to help Gary, our ETR copy writer, create his stellar sales letter for my new Turbulence Training program, I went through all of…
Read More#1 priority with your website
You need to read this classic book. I’m currently re-reading, “Ready, Fire, Aim” (RFA), by Mark Ford, ETR’s co-founder (he wrote it under the pen name of Michael Masterson). Mark’s essays are the best in the industry when it comes to showing you how to build wealth. In fact, Mark wrote over 2,000 essays for…
Read MoreInspired to Create a New Special Event
On Sunday I did something unusual. No, it wasn’t the amazing kettlebell workout I did, nor was it the delicious bowl of “Fro-Pro” that I made. (Details about both are below.) Instead, the unusual thing I did was really what I did NOT do. You see, for the first time in a long, long, long…
Read MoreLaunch Lessons from a Lucky Man
Last September I met a friendly fella. It was a bit surprising though… …because you could tell he was a rough-and-tumble scrappy old veteran that had spent years in New York City. But the day we met, down in Asheville, North Carolina, at Joel Marion’s affiliate party last year, I could immediately tell that John…
Read More2 Lessons from Vegas
We’d been in Las Vegas for four days, and as always we’d had some amazing dinners (at Joe’s Prime Seafood) and a few Black Russians to celebrate, all while creating some great business breakthroughs for our clients. Another great trip, another fantastic Mastermind. That’s how Bedros and I do Vegas. You see, we’ve beat the…
Read More7 AWESOME Finisher Approaches (Part Two)
Mike Whitfield, CTT – Creator of the Workout Finishers 2.0 Follow-Along System Here’s a quick recap of how you got introduced to a new “twist” on using finishers after your main workout… “Finishers rock”. Cool. Now you’re caught up. Seriously, you already discovered that you don’t have to do the traditional finishers found in a…
Read MoreHow To Identify Opportunity
I’m always disappointed when great marketers like Frank Kern and John Reese stop writing emails. But I can’t blame them. They’ve found easier ways to make money without all the headaches that come from being an IM superstar (then again, they are often to blame for those headaches…). Back when he was still releasing content,…
Read More