Copy Checklist

Copy Checklist

Over the years, ye ol’ Godfather has read a lot of books, been to almost as many seminars (or so it feels like), and taken copious notes on sales and copywriting. Recently, to help Gary, our ETR copy writer, create his stellar sales letter for my new Turbulence...
Kern Steals From This Guy

Kern Steals From This Guy

Did you also know that Kern says he just rips off Dan Kennedy’s info, makes it cooler, and then repackages it for his audience? Check your wallet, Danny Boy Interesting…I guess that proves Kennedy is still the master to learn from. Recently in one of...