Redivivus

“Redivivus” (red-uh-VIE-vus) – from the Latin for “again” + “alive” – means brought back to life, revived or restored. Example (as used by John Simon in a National Review article about the movie Michael Collins): “As for [Liam] Neeson – of the...

Fatigued? Eat Sugar

You already know that sugar is enemy number one when it comes to your health. But just as there is a trans-fat that’s good for you (conjugated linoleic acid), there is a healthy sugar: ribose. This amazing supplement is used by many to help improve recovery time after...

A Gift for a Bad Customer

“Here you go – 20 percent off anything in the store,” the saleswoman said. She handed me a slip of paper with the discount printed on it. Getting coupons is nothing new. Most of the retailers I patronize hand them out when you make a purchase. It’s a nice...

Show Me the Money

Radio, TV, banner ads, pay-per-click (PPC), magazine ads, billboards… There are dozens if not hundreds of marketing channels you can use to get your sales message across. We don’t expect you to use all of them all of the time – but you should know what your...