2 Secrets of World’s Great Copy Writer
Today is a tale of two men with valuable secrets to share with you. Both are named Gary. First, there is the Gary that I know and look forward to seeing every time I’m in Denver at our Early To Rise offices (like I was last week). That’s where young…
Copy Checklist
Over the years, ye ol’ Godfather has read a lot of books, been to almost as many seminars (or so it feels like), and taken copious notes on sales and copywriting. Recently, to help Gary, our ETR copy writer, create his stellar sales letter for my new Turbulence Training program,…
Kern Steals From This Guy
Did you also know that Kern says he just rips off Dan Kennedy’s info, makes it cooler, and then repackages it for his audience? Check your wallet, Danny Boy Interesting…I guess that proves Kennedy is still the master to learn from. Recently in one of Kennedy’s CD’s, grumpy ol’ Dan…
Your Secret Weapon for Achieving Your Dreams
On the cold, clear morning of December 27th, 2010, I had to rush my mom to the hospital. She had been experiencing chest pain for a couple of days, she later told me, and things were getting worse. As I waited in the Emergency Room to hear from the doctors,…
Relationship secrets from Frank Kern
While Frank Kern claims to have retired from Internet Marketing, there are still a ton of lessons we can learn if we look back to his final List Control Launch in 2009. So let’s go over to Doc Brown’s house, find some plutonium, fire up the DeLorean, get ‘er up…
Copy Checklist
Over the years, ye ol’ Godfather has read a lot of books, been to almost as many seminars (or so it feels like), and taken copious notes on sales and copywriting. Recently, to help Gary, our ETR copy writer, create his stellar sales letter for my new Turbulence Training program,…
The Golden Rule in 2013
When I look back at any success I’ve been able to achieve, or anything that went “smoothly” in my life, I can see one simple law at work. When you follow this simple rule, everything becomes seemingly easy…and that’s because it truly does, when you practice this one fundamental truth…
The Harsh Reality About Your Time
Having recently had another birthday click over on the odometer, time is on my mind. It’s never far from it in my work-cave, because I have strategically placed more than a dozen clocks around the room and can’t look in any direction without seeing one. As I describe in my…
#1 priority with your website
You need to read this classic book. I’m currently re-reading, “Ready, Fire, Aim” (RFA), by Mark Ford, ETR’s co-founder (he wrote it under the pen name of Michael Masterson). Mark’s essays are the best in the industry when it comes to showing you how to build wealth. In fact, Mark…
The Power of the Leapfrog Theory
Whether it’s a career decision or how to handle a one-off problem, listening to too many opinions can be financially fatal. Every industry has its Discouragement Fraternity — people who go to great lengths to try to convince you that you can’t make it in their field. Because of their…
How to Avoid Getting Ripped Off When Investing
You don’t know how much you’re paying in investment costs. (I’ll explain why in a moment.) But if you are using a full-service broker or insurance agent, it’s almost certainly way too much. Take mutual funds, for instance. Broker-sold funds don’t just have front-end and back-end loads (commissions). They also…
Launch Lessons from a Lucky Man
Last September I met a friendly fella. It was a bit surprising though… …because you could tell he was a rough-and-tumble scrappy old veteran that had spent years in New York City. But the day we met, down in Asheville, North Carolina, at Joel Marion’s affiliate party last year, I…