First Impressions Count
“If it doesn’t sell, it isn’t creative.” – David Ogilvy “Did you buy milk for Daniel yesterday?” “No, I thought YOU did!” So I did what any parent would in that situation. I decanted some of our goat’s milk into the near-empty cow’s milk carton and put it back in…
READ MORE4 Steps to Getting a Small Business Off the Ground
“He who refuses to embrace a unique opportunity loses the prize as surely as if he had failed.” – William James Imagine that you invest $250 into creating a video… and it makes you a $20,000 profit within 30 days! That actually happened to me and my partners earlier this…
READ MORE2 Real Estate Investing Secrets
“Act as if what you do makes a difference. It does.” – William James When I started buying foreclosures, I typically closed only one out of every five deals. Today, it’s closer to four out of five. The secret is really two secrets: I learned all the options a seller…
READ MOREHow to Start a Retail Business
“To open a shop is easy, to keep it open is an art.” – Chinese proverb Lots of people who want to get into business for themselves come up with the idea of opening a store. They hope it will provide them with income and, presumably, some equity that they…
READ MOREIs Your Marketing Killing Your Product?
“The only sure weapon against bad ideas is better ideas.” – Alfred Whitney Griswold Last week, I invited members of our EasyWriters Marketing Club to ask me anything they liked. And I personally answered every single one of their questions in a marathon two-hour live webinar. One of my beloved…
READ MORE2 Steps to Get Out of Debt Fast
“When a man is in love or in debt, someone else has the advantage.” – Bill Balance Do you spend more than you make? I used to. When I started working as an editor at a Washington, D.C.-based newsletter publishing company, my salary was $14,000. My wife was earning less…
READ MOREDeal Making for Dummies
“I don’t want to be just a voice on the phone. I have to get to know these guys face-to-face and develop a sincere relationship. That way, if we run into problems in a deal, it doesn’t get adversarial. We trust each other and have the confidence we can work…
READ MOREAdd a Couple of Zeros to Your Profits
“Money frees you from doing things you dislike. Since I dislike doing nearly everything, money is handy.” – Groucho Marx One of the great things about commercial properties is that you can find under-market value deals just as you can in residential property investing. And you can also use strategies…
READ MOREThe Best Way to Make Good Money
“If your determination is fixed, I do not counsel you to despair. Few things are impossible to diligence and skill. Great works are performed not by strength, but by perseverance.” – Samuel Johnson I’ve known Bruce since high school. His family and mine, both extra-large Irish-American clans, lived less than…
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6 Secrets to Getting Debtors to Pay Up
I discovered that collecting money from debtors is really just a form of salesmanship. Here are my proven strategies that I’ve used for decades.
READ MOREThe Secret of Incremental Augmentation Part 2
“Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction, and skillful execution; it represents the wise choice of many alternatives.” – William A. Foster Every person involved in a growing business needs to understand two crucial business concepts. On Monday, I talked…
READ MORE3 Places You Should Use Keywords but Probably Don’t
“Ninety-nine percent of our business comes from the Internet, and it all comes from those Internet searches.” – Bruce Fisher When Charlie and Suzanne asked me to start writing articles for ETR about search engine marketing, I thought, “That’s great! There’s so much to talk about!” This was immediately followed…
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