Get Better

Back in March I delivered my annual sermon on building an Internet Business at www.FitnessBusinessSummit.com. My theme this year was “Concentrate on What Counts” and many audience members – including over ten ETR Virtual Mastermind Members –...

Networking 101

I’m going to Disney World! Wait, no I’m not. I’m going to SeaWorld. To hang with Shamu. Yep, that’s where Dan Kennedy strangely decided to have his latest  SuperConference. So today’s another travel day… As I’ve written in the...

Best Email Subject Lines

Subject lines matter. A lot. And yet BIG marketers still don’t get this. Last month, as I sat in a taxi on the way to another eye doctor appointment (my vision is now 20/30 and getting slightly better every day), I had a consultation phone call with another big...

Know Your Numbers

“Well, we do about 400 sales per day, and make an average of $60 per sale. Our monthly revenue is $120K, with about 1/3 of that from affiliate promotions. And yesterday we made $4000 in sales.” What? None of that makes sense. And yet that’s what the...

How To Change Lives

You know what people REALLY want to read? Personal notes. Every time I send out a personal note to my fat loss list, like I did last Monday, we receive dozens of thank yous and personal stories from readers. They want to see that you – and I – are human,...