Best Email Subject Lines

Subject lines matter. A lot. And yet BIG marketers still don’t get this. Last month, as I sat in a taxi on the way to another eye doctor appointment (my vision is now 20/30 and getting slightly better every day), I had a consultation phone call with another big...

Know Your Numbers

“Well, we do about 400 sales per day, and make an average of $60 per sale. Our monthly revenue is $120K, with about 1/3 of that from affiliate promotions. And yesterday we made $4000 in sales.” What? None of that makes sense. And yet that’s what the...

How To Change Lives

You know what people REALLY want to read? Personal notes. Every time I send out a personal note to my fat loss list, like I did last Monday, we receive dozens of thank yous and personal stories from readers. They want to see that you – and I – are human,...

How To Be A Thought Leader

Back in April 2012, Dan Kennedy held a pre-day SuperConference session devoted to becoming a thought leader in any industry. To be a thought leader, you need to follow a few rules and have the following items – and you’ll notice that these are quite a few...

Business Regrets

Are you one of those people with no regrets? I’m not. I regret thousands of things that I’ve done. But there’s one thing I regret more than anything else. And so today, I’ll reveal that to you, along with a bunch of other reader questions that...
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