The Promise

I used to be a pretty naive person. You see, I had this nasty habit of actually believing what people told me.  Now as a personal quality, I imagine it’s not such a bad thing.  But as a business skill, it can be a huge (and expensive) liability. Here’s...

The Number One Person in Your Business

According to the ETR survey results, one of the biggest struggles among readers is identifying the right audience for their business. Today, I want to share with you a simple little exercise that will give you clarity and insight about the number one person in your...
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