Hot Buttons for Selling

One of my earliest mentors, Yanik Silver, once gave me a list of his 11 Hot Buttons For Selling. It’s one of the daily documents that I review everyday. Yanik’s tips will help you write better copy and email messages…in fact, I study one of these...

Just Get Started Already

One dirty little secret about success is that you’re going to have more setbacks than home run success stories I know from experience. I’ve started at least 10 big projects this year and some of them have been a downright frustrating struggle. But I...

Action Steps

I have a rule: The best day to have a sale is a day that ends in “y”. I can pretty much invent a reason to have a sale any day. And so when there is a real reason to have a sale, like Mother’s Day weekend here in North America, it always surprises me...