My #1 Mistake in Life

My #1 Mistake in Life

“The first thing I tell anybody who’s going to be doing interviews is homework,” said Barbara Walters about conducting a great interview. “I do so much homework, I know more about the person than he or she does about himself.” This year...
People Who Buy ______ Are Stupid

People Who Buy ______ Are Stupid

You should sell the benefits not the features. How many of you have heard this before? A show of hands. Today I’m going to show you the difference between a good salesman and a great one. Hint: Great salesmen sell more than just the benefits. A column I enjoy reading...