An old Christian hymn might seem the last thing that could help you become a master copywriter.
But you’d be surprised…
Do you know the hymn “Morning Has Broken”? (Cat Stevens did a version of it in the 70s.)
Well, that was the first tune I ever learned to play on the bass guitar. And to this day, I can still remember how to do it.READ MORE
Whenever I speak at a conference, I arrange with my publisher to have copies of my latest book available for attendees to buy.
Usually, it’s no problem. I show up at the event and the books are there.
This time, however, he delegated the job to “Ms. Uptite,” his in-house PR person. Having already had one too many experiences with Ms. Uptite’s attitude, I was a bit apprehensive about her handling the matter, but my publisher felt confident that everything would be fine.READ MORE
Consider the following examples, found via online search: “As far as skilled labor is concerned only 9 percent stated that it was easy to find now, while 59 percent said it was difficult. Three years before 1991, the percentages were 8 and 61, respectively….” “The authors are from Harvard University,…READ MORE
Lots of people ask me what the secret to my success is. And there’s really no “one thing” that made it all happen. It’s more of a combination of things.
But there is one strategy that’s played a MAJOR part in my success… one that’s consistently put millions of dollars in my pocket with very little effort.
I’m talking about the joint venture.READ MORE